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Hope for the underdogs after all, little guys triumph at box office as uke sales booming

July 27th, 2009 · No Comments · News and Information

G-Force

Disney Enterprises and Jerry Bruckheimer
Disney’s “G-Force” is a comedy adventure about a covert government program to train animals to work in espionage. Armed with the latest high-tech spy equipment, these highly trained guinea pigs discover that the fate of the world is in their paws.
Disney’s effects-laden movie comes in a surprising No. 1 for the weekend with a studio-estimated $32.2 million worth of ticket sales in the U.S. and Canada.
By Ben Fritz
July 27, 2009

If there has been one consistent surprise at the box office this year, it’s kids’ flicks.

Pre-release audience polling, called tracking, has a tough time divining the interests of the youngest moviegoers. As a result, studio executives usually rely on the interests of parents as proxies.

But that system is far from exact, and this year it has resulted in a number of family films that beat expectations, including “Paul Blart: Mall Cop,” “Hotel for Dogs” and “Hannah Montana.”

“G-Force” now has a place on that list. Disney’s effects-laden guinea pig action movie came in a surprising No. 1 for the weekend with a studio-estimated $32.2 million worth of ticket sales in the U.S. and Canada. An overwhelming 75% of moviegoers were families.

It’s guinea pigs, of course kids are going to want to see the movie, even foresaking Harry Potter to do so.

This might be a little scary for some:

Ukulele

Robert Durell / For The Times
Mike DaSilva of Berkeley ended his software career to make ukuleles. Now the waiting list for his instruments is more than a year long.
YouTube videos, online how-tos and social networking fuel the musical instrument’s renewed popularity.
By Dan Fost reporting from san francisco
July 25, 2009

Thanks to the Internet, the humble ukulele is pushing its recent popularity well beyond anything that old-time performers Don Ho, Arthur Godfrey or even Tiny Tim could imagine. ¶ From YouTube to manufacturers’ websites, from bulletin boards to iPhone and BlackBerry applications that mimic ukes and teach chords, the Internet has been stoking the craze for nearly two years and unveiling fresh talent. ¶ “The number of new players keeps going up,” said Mike DaSilva of Berkeley, who ditched a 20-year software career to make ukuleles. ¶ Guitar maker C.F. Martin & Co. stopped producing ukes in 1994 because they had become so unpopular, but resumed in 2001 and is selling some of the handmade instruments for as much as $10,000 — even in these tough economic times.

Maybe people just want something that is fun, relaxing, easy to learn and not expensive to get started.

Paul   

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