Build your Business with Email Marketing and strategic campaigns taht produce results
Click Here to Register Now!
Tuesday, June 9, 2015, 11am - 1pm
Pasadena City College, Building C Room 217, 1570 E Colorado Blvd, Pasadena, CA 91106
Bring your business cards!
Using Email Marketing to Build your Business
Plan to arrive early, 10:40 am, for registration and sign in.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
In this introductory session, we will also review best practices, strategies, real world examples and offer ideas to show you how Email Marketing is a cost effective marketing tool that can bring results and help you stay top-of-mind with those that matter most to your business.
We will look at:
- What is Email Marketing and why it is an important tool to help promote your business
- Real world examples, see what others are doing and get ideas for your next campaign
- Ideas for content and message strategy
- How Email Marketing can be used as a simple e-commerce solution
- Scheduling strategies to find your sweet spot
- Subject lines that capture attention
- Response and engagement
- Time for brainstorming ideas for your next campaign
- Reaching the audience that matters
- How to extend the reach of your campaigns
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Plus show you some ideas to grow your list.
For more information and to sign up, click here: http://events.constantcontact.com/register/event?llr=fyx7upcab&oeidk=a07eb19bd2t4a6470ec
The workshop is sponsored by : Pasadena City College SBDC, Constant Contact, HUTdogs, the Pasadena Chamber and Spring Ahead