Happy Holidays from all of us at the Pasadena Chamber of Commerce.
Please stay safe as you gather to celebrate with loved ones.
Maggie with holiday collar.jpg

The Chamber offices will be closed Christmas Day, December 25th.
Happy Holidays from all of us at the Pasadena Chamber of Commerce.
Please stay safe as you gather to celebrate with loved ones.
The Chamber offices will be closed Christmas Day, December 25th.
We very much appreciate the long-term loyalty of our members.
These members had significant anniversaries with the Chamber recently:
FIVE YEAR ANNIVERSARY: Cross Campus, The Gamble House
TEN YEAR ANNIVERSARY: Cancer Support Community-Pasadena, Edgewood Realty Partners
FOFTEEN YEAR ANNIVERSARTY: Eugene Masuda
TWENTY-YEAR ANNIVERSARY : Hope Café & Catering, KPCC/Southern California Public Radio
At this very difficult time we very much appreciate our new members who decided an investment with the Chamber could pay great dividens for their businesses.
Here are our new members for November, 2020:
Thank you for joining the Chamber.
Here are our new members for October, 2020:
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These members renewed their Pasadena Chamber membership in November, 2020:
ONE TO FIVE YEARS
SIX TO NINE YEARS
TEN TO FOURTEEN YEARS
FIFTEEN TO FIFTY YEARS
These members renewed their investment with the Pasadena Chamber in October, 2020:
ONE TO FIVE YEARS
SIX TO NINE YEARS
TEN TO FOURTEEN YEARS
FIFTEEN TO FIFTY YEARS
MORE THAN FIFTY YEARS
YOU CAN ALSO BUY GIFT CARDS FOR THOSE ON YOUR LIST!
Participating in 12 Days of Takeout is easy! Just make at least one purchase a day from your favorite dining or drinking locale between December 12th and 23rd and help share your favorite food pics or eatery/beverage spot highlights use our social media tag #12DaysofTakeout. Whatever your budget, what matters most is that you make the decision to support your local restaurants, bars and breweries. Your purchases, no matter the size, can make a big difference in survival for these businesses.
Show you care by sharing the message of #12DaysofTakeout and sharing our campaign online. For more information, visit 12daysoftakeout.com
Even if you can't visit a store in person, dine at a restaurant or get yoru hair done, you can support our local businesses by purchasing gift crads for yourself to use later and as gifts. Cash flow is critical for small businesses right now. Purchasing a gift card (or cards) can keep our favorite local small businesses open into 2021 and beyond. Steve Lopez wrote a great column about this in the LA Times: https://www.latimes.com/california/story/2020-12-09/restaurants-covid-gift-cards-holiday-shopping.
The Pasadena Chamber has restarted our networking Luncheon Alliance and Connection Breakfast via ZOOM. For $5 any Chamber member can join to promote your business, learn what others are doing , network and catch up with Chamber friends and colleagues.
NEW THIS WEEK:
Tardino Bros. Italian Kitchen has your holiday dinner ready to go. Here are the menu options:
Pasadena Public Library announced their two book selections for Pasadena’s 2021 One City, One Story community reading celebration. Tattoos on the Heart by author Father Gregory Joseph Boyle, S. J. is the 2021 One City, One Story selection and Leave Only Footprints: My Acadia – To – Zion Journey Through Every National Park by author Conor Knighton is the 2021 One City, One Story Summer Edition. Copies of the books are available for checkout from the Library in eBook or book format and may be picked up via curbside service. For more information on One City, One Story visit http://cityofpasadena.libguides.com/onecityonestory.
Clearman's Northwoods Inn and Clearman's Galley have special holiday menus:
Here at First Tee – Greater Pasadena, we are preparing to conduct our winter session starting the week of January 11th through January 17th and run for 8-consecutive weeks. Registration for the winter session will begin on our website on December 1. To view our current winter session schedule and to register, PLEASE CLICK HERE TO REGISTER or visit our WEBSITE and click the Register Now button in the upper right corner of our home page.
Pasadena Media produced a highlight reel of the 85th Annual Pasadena City Golf Championship that benefitted First Tee - Greater Pasadena. You can view it here: https://youtu.be/XaIyw5ZfGNg
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RECURRING (but still relevant):
Simply OBGYN, located in beautiful Pasadena, California, is a female-led obstetrics and gynecology office. We provide the high quality, personalized care you deserve. Through a patient-centric approach, we focus on delivering medical care to help enhance patients’ quality of life. We are committed to improving patients’ experience with patient education to optimize the patient as a whole individual. With our experienced team and the best treatments available, you can rest assured that your health is in the best of hands. Download the flyerwith all the information here:
Simply OBGYN 50 Alessandro Pl Suite 430, Pasadena, CA 91105, Phone: (626) 796-9114 Fax: (626) 796-8523, https://www.simplyobgynofpasadena.com , Email: simplyobgyn@gmail.comOrder your “Family Package” for 4 Christmas Dinner from El Portal including Pumpkin Soup (Our Famous), Briased Short Ribs, Turkey (Sliced Breast), Chorizo Stuffing, a popular innovation, Pasilla Mashed Potatoes, , Fresh Asparagus and Baby Carrots, Dinner Rolls, And all the trimmings (Butter, Cranberry and Sauces). All of this for $80.00 a Package for 4 plus tax. Remember our Delicious Holiday Tamales? Perfect to complement your dinner or for next morning!! Dozen $35.00 Half Dozen $20.00 plus tax (Includes Sauce). Choose from Yucatan or Mexican Style, Chicken only!!!!. Add to your order Margaritas, Wine, Beer and Champagne (To Go). Great Variety, Various sizes, including half and full gallons. For Pickup or Curbside. Dec 23rd From 1:00pm to 7:00pm. Dec 24th From 12:00pm to 3:00pm. www.elportalrestaurant.com.
Your business can be a TV star: 2020 has been devastating for small businesses, but things are going to get better and we are here to help! I am working on a MAJOR network series that wants to help drive growth as we focus on small businesses and the aspiring entrepreneurs behind them. Produced by MGM Studios whose perennial hits include Shark Tank, The Voice, and Survivor, Business Hunters is going to focus on the American Dream as we follow aspiring entrepreneurs looking to purchase a brick & mortar business here in Southern California. If you or someone you know plan on launching a new business or just need expert help getting into something new, WE ARE HERE FOR ALL OF IT! If you’ve got a BUDGET, we’ve got your back. Not only will our top experts help set you up for success, if you appear on the series, the promotional value of launching your business on a major network is PRICELESS. For priority consideration, mention Chandra sent you and apply here: https://www.vitalcasting.com/business-hunters
The YWCA Glendale and YWCA Pasadena have partnered together to offer Girls Circle to girls from Glendale and Pasadena Unified School Districts in the 20/21 school year. The Girls Circle model is a structured support group for girls and youth who identify with female development, and integrates relational theory, resiliency practices, and skills training in a specific format designed to increase positive connection and personal and collective strengths in girls. Girls Circle is listed on SAMHSA’s national registry of evidence based programs. Schedule: Girls Circle will be offered once a week after school to girls in Pasadena Unified School District and once a week after school to girls in Glendale Unified School District. During COVID-19, Girls Circle will be offered virtually. PRICING: Free - More information and registration at bit.ly/PasCircle
The YWCA Glendale and YWCA Pasadena’s TechGYRLS® program seeks to empower young girls in the areas of STEAM (Science, Technology, Engineering, Arts and Mathematics) and to encourage them to pursue careers within these fields, particularly for underrepresented girls. TechGYRLS® is a place to dream, explore new ideas, learn new skills, and be creative through STEAM activities. Through our partnership with CaltechY at California Institute of Technology, we are able to match girls in our TechGYRLS® programs with college students who serve as STEAM mentors. Mentors provide four hours a month of individual tutoring and mentoring to support girls in achieving academic excellence and successfully navigating their personal journeys into the fields of Science, Technology, Engineering, Arts and Mathematics. Mentorship sessions will be offered virtually during COVID-19. PRICING: Free - Register at bit.ly/YWTechGyrls
Portraits, Headshots, Branding in our studio or at your location. If you’re planning a website build or redo, or a rebranding, contact us for advertising and
PopID, a technology company headquartered here in Pasadena, has developed software to verify an individual's COVID-19 vaccination status. They aim to reopen indoor dining, bars, gyms, etc. to healthcare workers who have received the COVID-19 vaccine as soon as it becomes available. They would like to invite you and members of your organization to join other healthcare professionals in their pilot program here in Los Angeles. As a participant in this program, you and your team will be allowed back inside participating businesses to eat, exercise, and enjoy life as you would in a pre-covid world, along with discounts provided on behalf of PopID. We support this initiative and if you would like to learn more about this program, please send an email to TCostello@popid.com and Tom will be happy to meet with you and your team to explain their program in greater detail.
Rounds Premium Burgers has a free gift you can give your customers. We have special gold coins we can give to local businesses for FREE, that you can use as gifts to your customers. This serves as a nice gift from the local business as well as an opportunity to assist each other as businesses in the local community. To take advantage please call (626) 304-9810 or email arya.tab@gmail.com.
The 53rd Annual Holiday Look-In Home Tour presented by the Women’s Committee of the Pasadena Symphony goes virtual this year. The 2020 tour showcases the architecture and gardens of four magnificent Pasadena homes decorated for the holidays in festive floral regalia. Embellished with the talent of Pasadena’s finest floral designers these homes are a true holiday delight. The virtual experience will be narrated by the Pasadena Symphony's Music Director, David Lockington, with music provided by the talented musicians of the Pasadena Symphony Youth Orchestras.
The 2020 Holiday Look In Virtual Home Tour, chaired by Lisa Ashworth and Gail Crotty, will run through December 31, 2020. The tour is presented free of charge by registering here. Donations to support programs of the Pasadena Symphony Youth Orchestras and the Pasadena Symphony will be graciously accepted. To add to the holiday spirit, the Holiday Look-In Boutique will provide an online opportunity to shop to your heart’s content. For more information and registration visit PasadenaHolidayLookIn.org.
From new member Coco and Unicorn Bling Queen Accessories. PH: 818-209-4278. After suffering a work-related trauma from my last employer
I was forced to stop working due to my CPTSD. My CPTSD has kept me in self quarantine for the past 5 years. Joining Paparazzi Accessories was a huge leap of faith for me. Now, Paparazzi has given me a new purpose! For at least one hour a day with the help of my mental health team this diamond in the rough is beginning to shine! Shop my online store for $5 Bling that is Lead, Nickel, & Latex Free! Check out my Facebook Live Shows 7 days a week at 6:30pm pst for hand selected pieces, giveaways and all out family entertainment! Free local delivery in Pasadena. Download the Blockbuster Party flyer here:Pathways College wishes everyone happy and safe holidays with some insights and thoughts:
Let Hope Café & Catering Help with the Holidays!
Call and pre-order your complete Holiday meal for pick-up or delivery*, starting at just $19 per person. You can get it hot or cold for heat and serve.
Delicious turkey, gravy, stuffing, mashed potatoes, green beans almondine, rolls, cranberry sauce, and choice of dessert.
Call to order today! (626) 449-8757
*Delivery for large orders. Delivery fee applies
Varda is hiring. Here are job descriptions:
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Smart Timer Rebate is a water conservation company that helps residential and commercial properties upgrade from an out-dated sprinkler controller to a 'Smart Timer' that: 1. saves water by automatically adjusts to weather & vegetation. 2. saves money by reducing the water bill during winter months. 3. can be remotely operated. 4. and is fully covered by a CA rebate [for Pasadena properties]. Being that water is precious and an expensive resource, I'm open to sharing with property managers about this time-sensitive gift from Pasadena Water & Power & SoCal WaterSmart. Please check out my website, www.SmartTimerRebate.com, and call or email me with all your questions.
Become a child care provider-Child Care Services-Options For Learning. Steps to getting licensed. In California, the Department of Social Services Community Care Licensing Division licenses and monitors Family Child Care Homes and Child Care Centers to ensure that children have safe and healthy child care environments. Hyperlink: www.optionsforlearning.org/ccip/
Giana Korth is a Pasadena native and founding member of Tampon Tribe. Tampon Tribe has expanded their Personal Care offerings even further to cover all PPE needs at your home, workplace, POD, school, business, etc. HEPA Air Purifiers, Space Sanitizing Mister, Extreme Ionic Humidifier, Masks - 3PLY, KN95, super comfy cloth masks, Kid's Masks, Desk Guards, Sanitizing Wipes, Black Nitrile Gloves, ...Looking for something else?? Just email me and we'll source it for you! Per LACDPH's latest ventilation guidelines, we have three of the best air purifiers/air cleaners on the market --> Extreme HEPA Air Purifiers Per the CDC's latest guidelines for schools & universities, Desk Guards are more important than ever in preventing the spread of COVID. We have amazing clear folding desk guards that are sturdy, portable, easy-to-clean, light-weight and affordable! Available on Amazon and through our website. **Check out our Full PPE Catalog for Schools. As parents, educators, and personal care professionals, we know how important premium, safe and effective products are. As a US FDA-certified and licensed LA business we hold your wellness and safety as our key priority. With a lifetime of industry experience, our mission is to enable access to products that keep everyone safe. We rigorously test all of our products and manufacture them to the world's highest certification standards. We use them with our families, so you can trust using them with yours. Navigating today's challenging circumstances is difficult. We're here to help and give you total peace of mind! For bulk orders and any questions, please contact Giana Korth at giana.korth@tampontribe.com.
FOUND/LA Small Business Recovery Fund: Eligible business owners based on the criteria below can apply for grant support from FOUND/LA through one of our operating partners during open application windows. Applicants will submit complete applications and required documents. Those who meet the eligibility requirements will be entered into a pool of eligible applicants. On designated selection days, grant recipients will be randomly selected from this pool until all funds are expended. The size of the grant will be between $5,000 and $25,000 depending on the size of the business. For questions, email hello@foundla.org. Eligible business owners can apply with ONE of our partners. Applicants who apply with both organizations will not be eligible for grant funding. Businesses with 1 – 5 employees should apply with TMC Community Capital. Businesses with 6 – 20 employees should apply with Pacific Community Ventures.
Round 1: Application Window Opens Monday, December 14, 2020 @ 9:00am. Application Window Closes Sunday, December 20, 2020 @ 11:59pm.Winners Selected: Monday, December 21, 2020
Round 2: Application Window Opens Monday, January 11, 2021 @ 9:00am. Application Window Closes Sunday, January 17, 2021 @ 11:59pm. Winners Selected: Monday, January 18, 2021
https://www.foundla.org/covid-recovery-fund-for-small-businesses/
Mini-Grants for Black Owned Businesses in partnership with Los Angeles Urban League: Attention Black Business owners: The Los Angeles Urban League has programs specifically to help our community during this time. Please register to become a client by filling out the form at this link: https://www.laul.org/ec-registration/. As a client, you will receive an initial hour of free business counseling once you complete the intake form.
The Urban League also provides mini-grants to Black-owned small businesses via our Emergency Capital Access Program (ECAP). Eligible businesses will have: at least 51% or higher African American-ownership; be a legally registered For-Profit entity; in business before March 1, 2019, with primary business address in Los Angeles County; report no more than $150,000 in net profit for the previous fiscal year. To begin the counseling process to see if you qualify for the mini-grant, please complete the form by clicking the link: Click Here to Register + Apply
COVID Recovery Loan Program from TMC Community Capital: We are launching this program to support California’s small businesses—especially those located in economically disadvantaged and historically under-banked areas of the state. The loans are flexible, transparent and are designed to help businesses access the capital and advisory services they need to get through these challenging economic times. Please note, this program is not associated with the federal Paycheck Protection Program (PPP) or any other SBA program. The loans are not forgivable in part or whole. The loans will need to be paid back over a 2- to 5-year term with a fixed annual interest rate. Click Here to Learn More + Apply
Pasadena: As of Saturday, Pasadena has seen a total of 4729 cases among our residents with 139 fatalities. On Saturday, an additional 114 cases were reported with no new fatalities among Pasadenans. One newfatality was reprted on Friday. Pasadena health officials reported 122 new detected COVID-19 infections on Thursday, exceeding the previous all-time high, which was reported Sunday. No additional fatalities were reported in the city. Thursday’s count raised the city’s overall infections to 4,536, while the local death toll held at 138. The city’s average number of daily cases over the previous week also reached a new high of 94.4, according to city data.
On Thursday, Huntington Hospital, officials reported a record high number of 95 COVID-19 patients were being treated, with 18 of them in intensive care units.
LA County: Los Angeles County public health officials Saturday reported 70 new COVID-19 deaths and 11,476 new cases. The numbers reflect a continuing surge in coronavirus infections in California’s most populous county.
The five-day average of cases is 10,034, compared to 2,134 a month ago — a jump of 370%, according to the L.A. County Department of Public Health.
A month ago, the five-day average of deaths was 12. As of Saturday, the average had climbed to 62, a 416% increase.
Los Angeles County’s intensive care unit capacity rate fell to 7.7% on Thursday, less than half of the 15% capacity that triggered the current regional stay-at-home order, according to the California Department of Public Health.
Thursday, the L.A. County Department of Public Health also reported a new record number of COVID-19 infections at 12,819. Officials also reported 74 new deaths, including the first death of a child with the COVID-19-related illness MIS-C.
Since the onset of the pandemic, L.A. County had recorded a total of 487,917 cases of novel coronavirus and 9,149 fatalities. In another new record, 3,433 patients were hospitalized with COVID-19 in the county on Thursday, officials said. Twenty-three percent of them were being treated in intensive care units. Hospitals in Los Angeles are under huge pressure to deal with hundreds of new coronavirus patients a day, Los Angeles County Department of Public Health Director Barbara Ferrer said in a news release Saturday.
"This is an extraordinarily challenging time. Hospitals are stressed and filling up with hundreds of new Covid-19 positive patients each day, our healthcare workers are exhausted, and deaths are reaching an all-time high," Ferrer said. A month ago, the 5-day average of cases was 2,134. On Saturday, the 5-day average was 10,034. According to the release, this is an increase of 370% in one month.
As of Thursday, L.A. County represented 36% of California’s total COVID-19 cases and 40% of the state’s fatalities.
The first shipment of 83,000 vaccines was expected to arrive in L.A. County next week, with the initial doses expected to go to healthcare workers and long-term care facility residents, county officials said. The initial allocation will be sent to nine sites across the county with ultracold freezers, a requirement for the Pfizer vaccine. Vaccine will then be distributed to 83 acute care hospitals across the county and administered to healthcare workers prioritized based on risk. As the vaccines become increasingly available, officials will first prioritize seniors and those with chronic health conditions, authorities added. Wide availability for the general public was not expected until the summer.
California: California’s Covid-19 surge continues to break case count records, with increased hospitalizations, and intensive care unit admissions, according to new data released by the state’s public health department on Saturday. The California Department of Public Health (CDPH) reported 35,729 new coronavirus cases on Saturday—breaking the record set on Friday of 35,468 new cases.
The number of new coronavirus cases across the state has sharply increased since the beginning of the week. The state’s average positivity rate over the prior week was 10%, with the 140-day average measured at 9%, according to a CDPH statement.
U.S.: There have been at least 16,014,839 cases of coronavirus in the US and at least 297,501 people have died from Covid-19, according to data compiled by Johns Hopkins University. It took the US 268 days to reach 8 million Covid-19 cases, according to university data. It only took the nation 57 days to reach the second 8 million cases.
The US reported 108,487 current Covid-19 hospitalizations on Saturday, setting a new record high, according to the Covid Tracking Project (CTP). This is the 11th consecutive day that hospitalizations in the US has remained above 100,000. Here are the hospitalization numbers for the past five days, according to the CTP:
From Fair Warning: A widely circulated list ranking the deadliest days in American history is picked apart here by Slate for leaving some things out, but the point remains that Covid deaths on several days this month have been higher than from the 1941 attack on Pearl Harbor that killed 2,403 people. According to the Centers for Disease Control and Prevention, that number has been surpassed on multiple days in December, including on Wednesday, when Covid claimed 3,411 lives–far and away a record and more than from the September 11, 2001 attacks.
“The epidemic in the U.S. is punishing,” Dr. Michael Ryan, the World Health Organization’s chief of emergencies, told the Associated Press. “It’s quite frankly shocking to see one to two persons a minute die in the U.S. — a country with a wonderful, strong health system, amazing technological capacities.”
More than 292,000 people in the U.S. have died of the coronavirus, nearly one-fifth of the world’s total, according to the Johns Hopkins University tracker. The Institute for Health Metrics and Evaluation at the University of Washington forecasts that 500,000 people in the United States will have died from coronavirus by April—but if mask use increased to 95 percent, it could save 56,000 lives, CNN reports.
Also: The vaccine advisory committee to the Food and Drug Administration voted to recommend the agency authorize the Pfizer and BioNTech coronavirus vaccine for emergency use, CNN reports. The FDA is expected to issue the authorization on Saturday, The New York Times reports, and the first vaccinations of health care workers and nursing home residents could happen as early as next week. Canada became the third country to approve the use of the Pfizer vaccine, after the United Kingdom and Bahrain, The Wall Street Journal reports, and Canadian officials said they will make a decision about the Moderna vaccine soon.
On Thursday, California’s new contact tracing system, CA Notify, went live. If you missed Gov. Gavin Newsom’s announcement, it is essentially a smartphone feature you can opt into that will notify you of potential coronavirus exposure by using Bluetooth to detect which phones have been within several feet of one another for a certain amount of time.
The Occupational Safety and Health Administration has been ramping up enforcement of coronavirus safety precautions after taking a hands-off approach earlier in the year, Amy Martyn reports for FairWarning.
But a review of OSHA inspections reveals the agency is mostly responding to deaths or hospitalizations, as required by law, not identifying unsafe working conditions before more people get infected and possibly die. Under the Trump administration, the number of OSHA inspectors has fallen to record lows, while key positions have gone unfilled.
The U.S. economic recovery is likely to slow further before the impact of expected approvals of Covid-19 vaccines makes itself felt in the second quarter of 2021, a new Wall Street Journal survey shows. In the latest monthly survey of business and academic economists, forecasters slashed their projections for economic growth and job creation in the first quarter, amid a surge in corona-virus cases. A number of economists said they expect coronavirus caseloads to remain high in the first quarter of 2021 because vaccines will take time to be distributed across the U.S.
On average, economists expect the economy to expand at a 1.9% annual rate from January to March, down from 3.3% growth in November’s survey. Economists forecast the labor market will add just under 295,000 new jobs a month in the first quarter, down from over 440,000 a month in the November survey.
The number of workers seeking unemployment benefits, a proxy for layoffs, climbed sharply by 137,000 to 853,000 last week, the Labor Department reported. The level of applications was the highest since September, but still well down from a peak of nearly seven million in late March. The number of applications for a separate federal pandemic program also rose sharply last week.
The claims figures add to signs the recovery continues, but at a cooler pace. Job growth eased in November and the number of job openings edged down in early December. The labor market’s partial rebound has been a key component in the overall economic recovery from a pandemic-related downturn in the spring.
Consumer spending rose in October for the sixth straight month, though at a slower pace, according to the Commerce Department. The manufacturing and services sectors expanded in November, according to the Institute for Supply Management.
U.S. stocks fell Thursday after the unemployment-claims figures were released.
Top Senate Republicans signaled Thursday they wouldn’t accept a bipartisan group’s efforts to craft a compromise on state and local governments and liability protections during the pandemic, undercutting the coalition’s attempt to break the months-long impasse over a coronavirus relief package.
Democrats continued to throw their support behind the bipartisan group working on a $908 billion proposal, leaving in question whether they would be willing to support an aid bill without funding for states and localities.
Europe: The European Central Bank scaled up its emergency bond-buying program by more than a third and unveiled a new batch of ultra-cheap loans for banks, a bold stimulus package aimed at backstopping the region’s governments and businesses as they navigate a stubborn resurgence of the Covid-19 pandemic.
The move, which takes the ECB’s monetary stimulus this year above €3 trillion ($3.63 trillion) underscores the rocky path ahead for the 19-nation eurozone economy. Europe has been hit much harder than the U.S. and other advanced economies as strict lockdowns have repeatedly closed businesses and hurt the south’s large tourism industry.
Together with a new €750 billion joint fund that European Union leaders signed off on Thursday evening, after Hungary and Poland dropped their concerns about a mechanism that could have deprived them of future budget funds, the ECB’s decision signals Europe’s willingness to combat this year’s economic downturn using new debt. That marks a shift in strategy from the region’s debt crisis a decade ago, when many governments sought quickly to tighten purse strings.
More:
For the first time ever, the median price of single family homes sold in Pasadena has exceeded $1 million, according to 2020/2021 property tax data provided to the city by a consultant and published last week. Sale prices have risen as the number of sales declined significantly due to COVID-19 stay-at-home orders. The smaller inventory and lower interest rates from January through September drove the median sale price of a detached single-family residential home in Pasadena up to $1,050,000, a $93,000 (9.7 percent) increase in median sale price from 2019.