
An early Rose Parade float
The same entrepreneurial spirit turned Pasadena into a resort destination for vacationing Midwesterners such as Charles Wrigley who found Pasadena’s climate to be ideal. The first public Busch Gardens was created on the family’s estate in Pasadena’s Arroyo Seco.
By the early 20th century, Pasadena had become the Crown City of the Valley, a focal point for commerce and industry. Astronomers found the night sky in the local mountains perfect for viewing the stars and planets and built the Mt. Wilson Observatory. Artists and writers discovered the beauty of the San Gabriel Mountains and the Arroyo Seco. Architects, designers and builders found a city that embraced the new, bold and daring.

Hotel Huntington, now The Langham Huntington
Opened in the 1880s as a technical school Throop Polytechnic was renamed the California Institute of Technology in 1921. Following World War II, Caltech began managing the Jet Propulsion Laboratory which continues to lead our nation’s exploration of our solar system and the farthest reaches of the universe.
Following World War II, as Pasadena’s population grew and its economic base expanded, the city became a center of commerce and industry. At the same time, Pasadena developed into a shopping destination with full service department stores complementing local and regional retail outlets. As Pasadena expanded into a suburban center, the population grew to more than 100,000 people.
The expansion of the Los Angeles freeway system strategically placed Pasadena at the confluence of the 110, 210, 710 and 134 freeways. In the 1970s, this facilitated Pasadena’s reputation as the headquarters for multi-national corporations such as Parsons Corporation and Avery Dennison.

