Useful Information for Businesses for April, 2024: New Fast Food Worker Minimum Wage, Small Business Grants and Loans, Workshops and More

California Fast Food Restaurant Minimum Wage Bill Will Impact Fast Food Restaurants in Pasadena-From PasadenaNOW- As a new state law poised to take effect Monday will raise minimum wages for all fast-food restaurant employees, the City of Pasadena reminded business owners that all other employees working in the city must be paid at least $16.93 per hour.

In a statement Wednesday, the City told the local business community that beginning April 1, all “fast food restaurant employees” in California who are covered by a new law must be paid at least $20.00 per hour.

Assembly Bill 1228 was signed into law on September 28, 2023, by California Governor Gavin Newsom.

While California’s fast food restaurant employee’s minimum wage supersedes Pasadena’s local minimum wage for those covered by the new law, all other Pasadena workers must not be paid less than Pasadena’s current minimum wage of $16.93 per hour.

Furthermore, beginning July 1, 2024, the Pasadena minimum wage will increase to $17.50 per hour for all other occupations regardless of business size. This new wage rate will remain in effect until June 30, 2025, when it will again be adjusted.

In order to be classified as a “fast food restaurant,” a restaurant must meet all of the below criteria:

  • Be a “limited-service restaurant” that offers limited or no table service, where the customers order food or beverage items and pay for those items before the items are consumed.
  • The restaurant is part of a restaurant chain of at least 60 establishments nationwide.
  • The restaurant is primarily engaged in selling food and beverages for immediate consumption.

 

The hourly minimum wage for fast food restaurant employees may be increased by a state-appointed Fast Food Council beginning on January 1, 2025, at a rate tied to the Consumer Price Index for Urban Wage Earners and Clerical Workers. The Council and its authority expires at the end of 2029.

Questions about enforcement of this new State law should be directed to the California Labor Commissioner’s Office. Information and the address and telephone number of the office nearest you can be found at Dir.Ca.Gov/DLSE/dlse.html or under a search for “California Labor Commissioner’s Office.” The Department of Industrial Relations “Fast Food Minimum Wage Frequently Asked Questions” page can be found at: California Minimum Wage.

For inquiries about Pasadena’s municipal minimum wage ordinances, contact the City Service Center during business hours at (626) 744-7311.

FUNDING: Grants, Loans, etc. 

Backing Small Businesses Grant: Main Street America, in collaboration with American Express, has launched the Backing Small Businesses grant program. This initiative offers $10,000 grants to support economically vulnerable and under-resourced small business owners. These grants are intended for projects that enhance business growth or improvement, fostering community building, economic viability, or significant change. Applications open from March 14 to April 7, or after 5,000 applications are received. Apply today.

LISC LA’s Asset Building for Communities of Color (ABC) program was created to help small businesses owned by people of color in Los Angeles County grow their companies, build wealth, and create or maintain jobs. In partnership with LISC LA, Inclusive Action for the City is offering eligible business owners loan capital from $5,000 to $30,000  to support with the acquisition of machinery, equipment, and/or inventory.

The HerRise MicroGrants, offering $1,000 each, are open to women of color entrepreneurs across diverse fields. Your business must be 51% owned by women of color; Currently registered in the US; Less than $1 million in gross revenue. https://www.hersuitespot.com/herrise/ for more information. 

The Kitty Fund makes small micro-investments in Moms who are running employer-based small businesses with two or more employees. The $25,000 fund will make investments to 25 Mom business owners in the form of $1,000 micro-grants. https://foundersfirstcdc.org/kitty-fund for more info. 

The American Dream Awards spotlight small businesses that epitomize the modern American Dream through innovative solutions, outstanding community contributions, and commitment to sustainable business practices. These prestigious awards are available to all for-profit businesses operating in the United States. The deadline is April 30th, 2024. 

The Los Angeles County Rent Relief Program will provide over $46 million in direct financial assistance to qualified landlords to help mitigate the negative economic impacts of the pandemic that have left many tenants behind on rent.

The Rent Relief Program will offer grants of up to $30,000 per unit to eligible landlords for expenses dating from April 1, 2022, to the present. The program is specifically designed with a focus on helping small, mom-and-pop landlords who own up to four rental units. Its goal is to reduce tenant evictions due to rent arrears, maintain the viability of small-scale rental businesses, and ensure availability of affordable housing in LA County.

Landlords can apply for the LA County Rent Relief Program beginning in mid-December. The application process will be easy and straightforward, and applicants will receive free multilingual technical support from community partners to guide them through the process and assist with gathering the necessary documentation.

To receive program updates and be notified when the online application opens, register today at lacountyrentrelief.com.

WomensNet founded the Amber Grant Foundation in 1998. The Foundation was set up with one goal in mind: to honor the memory of a very special young woman, Amber Wigdahl, who died at just 19 years old — before realizing her business dreams. Today, WomensNet carries on that tradition, giving away at $10,000 every month in Amber Grant money. Each of those monthly winners is then eligible for our year-end grant of $25,000. How Do I Apply For an Amber Grant? Applying is simple. Just take a few minutes to tell us about yourself and your business dream. No long, complicated forms to fill out. We announce the $10,000 Amber Grant recipient the first week of every month, and the $25,000 annual winner every January. Learn More 

California Small Business and Nonprofit COVID-19 Supplemental Paid Sick Leave Relief Grant Program-The Program will award funds to eligible businesses and nonprofits that have incurred costs for COVID-19 Supplemental Paid Sick Leave pursuant to Sections 248.6 and 248.7 of the Labor Code. Funds are limited and will be awarded based on eligibility and availability of funds. This Program was created in accordance with California AB 152 and is administered by the California Office of the Small Business Advocate (CalOSBA).  Round 2 opens soon. Sign up to be notified when Round 2 opens. Learn More

Jewish Free Loan Association: Small Business loans up to $36,000 are available, with 2 guarantors. 
Eligibility:
·    Applicants must be permanent residents of Los Angeles or Ventura county. 
·    Applicants must have credit scores of 680 or better, demonstrate need, and have the ability to repay the loan. 
·    Two guarantors with good credit and steady income are required on each loan up to $36,000. 
·    Applicant must submit required documentation, by email, to JFLA prior to a virtual interview. 
·    Each applicant presents individual circumstances to be considered by Jewish Free Loan.

Must be a for-profit business.  Apply Here 
 

Webinars, Seminars, etc. 

From the Pasadena City College Small Business Development Center (https://pccsbdc.org/workshops):

April 2024

Independent Contractor Classification Webinar Apr 3 @ 10:00 am - 11:30 am     Webinar – PCC Free
Join us for an informative session about independent contractor classification. Are you currently operating your business with independent contractors or planning to hire independent contractors? You won't want to miss this webinar. We will talk about: The current requirements that must be met to properly classify a worker as an independent contractor AB5 and exemptions Reporting requirements for independent contractors Los Angeles regulations governing doing business with independent contractors Presented by HR Expert: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions…
 

What is the Best Legal Structure for my Company? What are the Tax Advantages? Apr 4 @ 9:00 am - 10:00 am    Webinar – PCC  Free
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation.  This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
 

“Wow! How?”: Transform Your Pitch into a Startup Sensation! Apr 10 @ 1:00 pm - 2:30 pm  Webinar – PCC Free
Tired of hearing "Meh" when you talk about your startup? This workshop will get you turning heads instead! Dive in and learn the secrets to crafting pitches that captivate and connect. Whether you're wooing investors, charming customers, or rallying partners, we've got the secret sauce for you: Pinpoint the Pain To Make It Rain: Don your detective hat to uncover the key pain points plaguing your audience. The Power of Different Pitches: "Elevator," sales, and fundraising pitches – learn the differences and dominate them all. Sculpt Your Sales Wow: Transform the…
 

Elevate Your Business Plan with Software Powered Innovation Apr 17 @ 11:00 am - 12:00pm Webinar – PCC Free 
Unlock the true potential of your business with our upcoming webinar, "Elevate Your Business Plan with Software Powered Innovation." Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you're forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
 

Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini Apr 18 @ 2:00 pm - 3:30 pm Webinar – PCC Free
In today's digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
 

“Canvas Your Success: The Single Most Powerful Page in Startup Business!” Apr 23 @ 1:00 pm - 2:30 pm    Webinar – PCC Free
Since its introduction to the world in 2010, the Business Model Canvas has revolutionized the way founders and business leaders think about business planning. In this engaging workshop, you'll harness the power like so many before you! You'll identify the essence of your venture by examining on a single page how your nine key facets interact: Value proposition Customer segments Channels Customer relationships Revenue streams Key resources Key activities Key partnerships Cost structure This isn't just about filling in the blanks; it's about…
 

Unlocking Profitability: Mastering Small Business Costing & Pricing Apr 24 @ 3:00 pm - 4:00 pm  Pasadena City College – Foothill Campus, 3035 E. Foothill Blvd. Pasadena, CA 91107 United States Free
Join us for an insightful webinar where we delve into the intricacies of small business costing and pricing strategies. Discover how to accurately calculate costs, set competitive prices, and maximize profitability for your business. Introduction To Effective Pricing & Terms  - Brief overview of the importance of effective costing and pricing for small businesses Understanding Costs  - Types of costs: fixed, variable, and semi-variable - Costing methods: absorption costing vs. variable costing - Identifying direct and indirect costs - Case…
 

Pacific Coast regional SBDC (PCR) https://pcrsbdc.org/workshops

April, 2024

 

Financial Fitness: Income Statement April 2 @ 10:00 am - 11:30 am Webinar – PCR United States Free
An income statement is a financial statement that shows the company's income and expenditures. It also shows whether a company is making profit or loss for a given period. The income statement, along with balance sheet and cash flow statement, helps you understand the financial health of your business. If you need help with your income statement and where to start, this webinar is for you!   
 

Increasing Your Profits: Sell More Spend Less April 3 @ 2:00 pm - 3:00 pm     Webinar – PCR United States Free
Do you know how to use what you know to make your profits grow? During this workshop you will learn the steps you need to take to create a 90 day action plan to increase your sales. Have you been in business two years or more and hit a wall in your sales?  We will teach you how to use the insights specifically around your customers to make changes and grow. Your BEST Customers value lower costs, increased profitability, reduced risk, greater efficiency,…
 

Unleashing the Power of AI for Enhanced Online Branding& Marketing April 4 @ 10:00 am - 12:00 pm Webinar – PCR United States Free

Are you looking to take your online branding, website, and marketing efforts to new heights? But you find the following hindering your online presence? 1. Limited Resources: Limited budget and manpower, struggling to compete. 2. Time Constraints: Joggling multiple hats and various responsibilities. 3. Lack of Technical Expertise: Lack of in-depth knowledge of AI, making you feel overwhelmed. 4. Standing Out in a Crowded Market: You are challenged differentiating yourself from competitors. In today's fast-paced digital landscape, we understand the challenges you face.…
 

Restaurant Academy: How to Start a Home-Based Food Business April 8 @ 2:00 pm - 4:00 pm     Webinar – PCR United States Free
Have you always wanted to start a food business from home but didn’t know where to begin? Are you looking for a side hustle you can run from your own kitchen? Join our restaurant expert, Celeste Young-Ramos, as she walks you through starting a legal food business from home. Learn which foods are allowed  and how to navigate the paperwork needed to get set up in a few short weeks. 
Financial Fitness: Balance Sheet April 9 @ 10:00 am - 11:30 am Webinar – PCR United States Free
The Balance Sheet is known as the “mother of all financial statements”. It provides a summary of the company’s position during a specific timeframe. It is broken down into three major categories and tracks what is known as the company’s assets, liabilities and owners’ equities. 
 

Proof of Concept April 11 @ 3:00 pm - 5:00 pm Webinar – PCR United States Free
After months of searching, you have finally come up with a great new business idea.  You are confident that your idea will be a game changer.  You just know that this idea will provide the financial freedom that you have always dreamed of.  However, BEFORE you take YOUR leap of faith, SLOW DOWN! Take a deep breath and ask yourself this one BIG question, ‘What research do I need BEFORE I start my business that will give me a clear…
 

Financial Fitness: Cash Flow April 16 @ 10:00 am - 11:30 am Webinar – PCR United States Free
Cash Flow vs Profit.  What’s more important? Learn how to analyze your Cash Flow and be able to better manage your business.  Cash Flow illustrates if the operations of the business are generating enough funds to pay for its financial obligations like bills, taxes, or operating expenses.  Along the same lines, it can indicate if a small business needs to take on a loan or if the small business can service a loan. REGISTER NOW
 

Financial Fitness: Ratios April 23 @ 10:00 am - 11:30 am Webinar – PCR United States Free
Stand Alone Metrics are Meaningless.  Learn which Ratios may be applicable to your business. Financial ratios paint a picture of your business’s liquidity, cash flow, debt, and profitability.   The key is to know which ratios are relevant to your business and where to pull the information from. While these figures allow owners to better manage their business, creditors also use them to determine financial stability and access to capital. 
Financial Fitness: Income Statement April 30 @ 10:00 am - 11:30 am Webinar – PCR United States Free
An income statement is a financial statement that shows the company's income and expenditures. It also shows whether a company is making profit or loss for a given period. The income statement, along with balance sheet and cash flow statement, helps you understand the financial health of your business. If you need help with your income statement and where to start, this webinar is for you! REGISTER NOW
 

May 2024
 

Increasing Your Profits: Sell More Spend Less May 1 @ 2:00 pm - 3:00 pm    Webinar – PCR United States  Free
Do you know how to use what you know to make your profits grow? During this workshop you will learn the steps you need to take to create a 90 day action plan to increase your sales. Have you been in business two years or more and hit a wall in your sales?  We will teach you how to use the insights specifically around your customers to make changes and grow. Your BEST Customers value lower costs, increased profitability, reduced risk, greater efficiency,…

Restaurant Academy: Human Resources: Preparing to Hire Your First Employee May 1 @ 2:00 pm - 4:00 pm     Webinar – PCR United States Free
Getting ready to hire a first employee can be exciting, but scary. We will introduce you to the things first time employers must know. In this webinar you will learn: Deciding When It’s Time to Hire The Cost of Hiring Determining Positions to Hire The Systems you will have to put into place 

Grow With Google: Make Your Small Business More Accessible May 2 @ 12:00 pm - 1:00 pm Webinar – PCR United States Free
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users. 
 

Restaurant Academy: Restaurant Academy: Permits and Licenses for Restaurants May 13 @ 2:00 pm - 4:00 pm Webinar – PCR United States Free
Restaurant Academy: Permits and Licenses for Restaurants Not sure of the legal process to start your food service business? We've got you covered!  We will provide a step-by-step process to complete the state and local business registration steps.  This will include incorporation, Fictitious Business Statement, Business License, Seller's Permit, how to quickly and cost effectively obtain your health permit for operation. Bring your questions, we've got answers. 
 

June 2024
 

Increasing Your Profits: Sell More Spend Less June 5 @ 8:00 am - 5:00 pm     Webinar – PCR United States Free
Do you know how to use what you know to make your profits grow? During this workshop you will learn the steps you need to take to create a 90 day action plan to increase your sales. Have you been in business two years or more and hit a wall in your sales?  We will teach you how to use the insights specifically around your customers to make changes and grow. Your BEST Customers value lower costs, increased profitability, reduced risk, greater efficiency,…
 

Restaurant Academy: Human Resources: Secrets to Being a Superstar Supervisor June 24 @ 2:00 pm - 4:00 pm Webinar – PCR United States Free
Human Resources: Secrets to Being a Superstar Supervisor You were an outstanding employee and now it’s your turn to be the Supervisor. Shifting from a task focused job position to a team leading position requires a shift in thinking and communicating.  In this workshop, we will introduce to you the skills that will make you a successful leader whether you have just been promoted or have been a manager for a while.  You will learn and receive tools on: The behaviors…
 

July 2024

Grow With Google: Learn The Basics of Google Ads July 29 @ 12:00 pm - 1:00 pm Webinar – PCR United States Free
In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. REGISTER NOW
 

October 2024
 

Grow With Google: Sell Online With ECommerce Tools October 28 @ 12:00 pm - 1:00 pm Webinar – PCR United States Free
Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
 

COLLEGE OF THE CANYONS SBDC https://cocsbdc.org/workshops/

April, 2024

 

Webinar – Introduction to Certifications – State of CA, LA County, City of LA and Federal Apr 4 @ 12:00 pm - 1:00 pm Webinar – COC Free
This webinar will provide participants with a comprehensive overview of the importance and benefits of certifications. Participants will gain insights into certification programs and understanding the certification process in order to do business with State of California, LA County, City of LA and the Federal Government. 
 

Digital Marketing #1 Apr 5 @ 10:30 am - 11:30 am     College of the Canyons SBDC, 26455 Rockwell Canyon Rd. Santa Clarita, CA 91355 United States Free
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it yourself tips on Content, Web Design and Search Engine Optimization will be shared. 
Webinar – Sales Strategy Tips for Your Business Apr 10 @ 11:00 am - 12:00 pm Webinar – COC Free
Come ready to learn Sales Strategies Tips for Your Business as you explore the following:   Skill Set vs. Style Pricing Competitive Advantage Value Proposition 
 

Webinar – Digital Marketing #1 Apr 10 @ 12:00 pm - 1:00 pm Webinar – COC Free
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. 
 

Webinar – SB(Small Business) Certification Apr 11 @ 12:00 pm - 1:00 pm Webinar – COC Free
Come ready to learn the steps on how to register and complete the Small Business Certification with the State of California.  Why not be eligible in helping the State of California meet the requirement of 25% of contracting dollars being  awarded to certified businesses? 
 

Webinar – Protecting Creative Work: Copyright Basics Apr 11 @ 12:00 pm - 1:00 pm Webinar – COC Free
This webinar will teach small businesses how to protect legal rights in creative materials, such as training manuals, articles, publications, photographs, software, music, videos and website content. Attendees will learn the basics of copyright law; requirements for copyright protection; determining ownership; the benefits of registration; how to avoid violating the copyrights of others; and important copyright considerations for materials created by employees and independent contractors. 
 

Webinar – WAVE Introduction Apr 11 @ 7:30 pm - 8:45 pm Webinar – COC Free
WAVE Introduction: This webinar is aimed at individuals who are not from a financial background and wish to gain some understanding of WAVE's features, along with basic accounting concepts. We will cover how to navigate the tool, make configurations, and briefly introduce the main menu options. Our primary focus will be to build trust and help you feel more confident while using the tool. 
 

Webinar – How to Start Your Business Apr 17 @ 10:00 am - 11:00 am Webinar – COC Free
Learn to start, run and grow your business. This workshop covers critical topics such as business development, market research, business entities and so much more. Don’t waste another minute, join us in learning how to bring your entrepreneurial idea to life. 
 

Webinar – Explore Starting Your Home Based Business Apr 17 @ 12:00 pm - 1:00 pm Webinar – COC Free
This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! 
 

Webinar – Fundamentals of Food Businesses Apr 17 @ 12:00 pm - 1:00 pm Webinar – COC Free
Fundamentals of Food Businesses gives an overview on the various food business models. From Cottage Food Law (which allows preparing approved foods at home) to full-service restaurants and everything in between. This webinar will allow attendees to explore their ideas and think about different business models for their food business dream, and show steps to each with easily explained phases.  Presented by Kevin McVearry, Business Advisor with the SBDC since 2012, with over 25 years of experience opening and operating…
 

Webinar – Accounting & Financial Basics Apr 17 @ 12:00 pm - 1:00 pm     Webinar – COC Free
Learn how to take control of your business through the power of financial information.  Everyone is not an Accountant, and many are not comfortable with accounting for your business.  Financials convey a story about a business and can empower the entrepreneur/business owner.  Accounting basics are important for all business owners.  Come ready to learn about the financial aspects of your business in an easy to learn environment. 
 

Webinar – Digital Marketing #2 Apr 17 @ 12:00 pm - 1:00 pm Webinar – COC Free
This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. 
 

Webinar – Tax Considerations for Home-based Small Businesses Apr 17 @ 1:30 pm - 2:30 pm Webinar – COC Free
Operating a home-based small business and need some tax related tips/guidelines? The webinar covers tax considerations for a sole proprietorship, LLC and S-Corporation.  Highlighted topics will include: Special Business Expense Deductions Self-employment Taxes Quarterly Estimated Taxes and More   Come ready with your questions. 
 

Webinar – Writing for Fun, Profit and to Promote Apr 18 @ 12:00 pm - 1:00 pm     Webinar – COC Free
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source.   We hope you will join us for this content rich webinar.   In this webinar you will learn:   The number one road block that stops new authors in their tracks from achieving their dreams of writing…
 

Webinar – LSBE(Local Small Business Enterprise)/SL(Small Local Business) and SLBE(Small Local Business ) Apr 18 @ 12:00 pm - 1:00 pm Webinar – COC Free
Step by step guide on how to register with Los Angeles County and the City of Los Angeles vendor registration systems, as well as understanding how to complete the applications. 
 

Webinar – Choosing the Business Entity – Time for a Change or Brand New? Apr 18 @ 12:00 pm - 1:30 pm     Webinar – COC Free
You will be introduced to: Pros and cons of creating a LLC, Corporation, Partnership and Sole Proprietorship How to form each entity and the tax reporting requirements Potential risks to be aware of and solutions 

Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads Apr 18 @ 1:30 pm - 2:30 pm Webinar – COC Free
If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. 
 

Webinar – QuickBooks Online Introduction Apr 18 @ 7:30 pm - 8:45 pm Webinar – COC Free
This webinar is aimed at individuals who are not from a financial background and wish to gain some understanding of QuickBooks Online's features, along with basic accounting concepts. We will cover how to navigate the tool, make configurations, and briefly introduce the main menu options. Our primary focus will be to build trust and help you feel more confident while using the tool. 
 

Webinar – New Google Guidelines for Websites that You Need to Know Apr 24 @ 10:30 am - 11:30 am Webinar – COC Free
There are new rules from Google for your website. These rules fall under the term “User Experience”.   Every website is graded on their User Experience(UserEx).  If your website does not meet today’s UserEx Standards, your site’s visibility will be negatively impacted.  So what are these “rules” to follow?  Join our SBDC Digital Marketing Consultant, Darren Elliott, as he explains how to help improve and maintain a good User Experience Score for your website.  Plenty of useful information that you can…
 

Webinar – 10 Reasons Your Page Won’t Rank…Even Though It’s Optimized Apr 24 @ 12:00 pm - 1:00 pm     Webinar – COC Free
It would be nice to think; "Build it and they will come."  Truth is, there are key steps that must be included, and our own Web Developer and Marketing Consultant, Darren Elliott, will be demonstrating and simplifying these steps, just for you. By the end of this webinar, you will have the confidence and clarity to improve your site's page performance.  Sign up today! 
 

Webinar – Introduction to the Corporate Transparency Act Apr 24 @ 12:00 pm - 1:00 pm Webinar – COC Free
As a business owner, you may have heard about the Corporate Transparency Act. Effective 1/1/24, all LLCs and Corporations must file beneficial ownership information reports with the Federal Financial Crimes Network.  Failure to comply may result in severe penalties starting at $500 per day. Join us for an introduction to the Corporate Transparency Act to help increase your awareness and move forward with compliance. 
 

Webinar – Digital Marketing #3 Apr 24 @ 1:30 pm - 2:30 pm Webinar – COC Free
Come ready to learn a few more topics to enhance your digital marketing journey, building upon parts 1 and 2. Easy to apply tips will be shared.  The instructor is ready to answer any questions you may have. REGISTER NOW

Webinar – Say What? Product Advertising and Labeling Apr 25 @ 12:00 pm - 1:00 pm Webinar – COC Free
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOWWebinar – LA County webVEN Registration Apr 25 @ 12:00 pm - 1:00 pm Webinar – COC Free
If you are looking to do business with the County of Los Angeles, this webinar will give a step-by-step guide on how to register with the LA County registration portal, WebVen.  Register today to learn how you can begin your journey in doing business with the County of Los Angeles. 

Webinar – WAVE Common Transactions Apr 25 @ 7:30 pm - 8:45 pm     Webinar – COC Free
WAVE - Common Transactions This webinar is designed for those who do not have a financial background but have attended our introductory webinar. We will use simple examples to demonstrate how to manage basic business transactions such as invoicing, purchasing, importing, and reconciling bank transactions. Our main goal is to help you feel more comfortable and confident when using the tool by building trust. 
 


 SBA-SCORE Workshops info and registration at losangeles.score.org 

SCORE/SBA Upcoming Webinars To Grow Your Business - Register here
 

Amazon 101: Assessment, Implementation & Management April 2nd | 11am  ONLINE
In 2022, US online retail sales, excluding travel, surpassed $1 trillion last year “for the first time in history”. Amazon's share of the total was 37.8%. Second place was occupied by the e-commerce site of retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent. In this workshop we will discuss the basics as it relates to if and how to set up your own Amazon Store. REGISTER
Increase Your Website Sales and Leads Using SEO April 2nd | 2pm ONLINE
Are you struggling to get website traffic that converts into sales and leads? Learn how to increase your website's organic (free) traffic from Google today! Learn how to ethically hijack your competitors google SEO traffic, rank your website on Google, and more! REGISTER
 

10 Marketing Sins That Will Kill Your Business April 3rd | 1:30pm  ONLINE
In this webinar you will learn the mistakes that cause 20% of new businesses to fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years according to the U.S. Bureau of Labor Statistics. Let’s face it – marketing and all of the activities that fall under that umbrella, from sales to strategy, advertising to analytics is easy to define but is much harder to perform well. This webinar will help you take those first 10 steps. REGISTER
 

E-Mail Marketing Essentials for Business April 4th | 10am ONLINE
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. REGISTER
 

Selling in Amazon's Store: Growth Opportunities April 4th | 12pm  ONLINE
In this session, discover the various programs that Amazon sellers can leverage to grow their business in our store. This includes Supply Chain by Amazon, a fully automated set of supply chain services, Amazon’s Product Opportunity Explorer, a tool that helps Amazon sellers generate new product ideas, Amazon Ads, to improve visibility for your brand and products, and much more. We will also share information on the resources and programs Amazon has to help enable small business success. REGISTER
 

Fund Your Business with Sponsors April 9th | 10am ONLINE
Would you like to do what you love and have someone else foot the bill? Have you ever thought about corporate sponsors for your business, show, book, charity, speaking or events?  If you answered yes to any of these questions, then this webinar is for you! America’s most successful companies partner with sponsors. Why not you? REGISTER
 

Optimizing Your Elevator Story for Increased Sales April 10th | 12pm ONLINE
This webinar is giving you an opportunity to sharpen your answer. In those moments, you can generate real interest, find a referral partner, or maybe just make a new friend. In a master class, called “How You Can Make Your Sale and Lose Your Sale in Just 30 Seconds!” you will learn 8 things that are guaranteed to make your elevator stories better, three awesome elevator story templates and four ways to get off to a fast start. The thing to remember, whether you are able to attend or not, is that there is no such thing as the perfect pitch, just a perfect pitcher. REGISTER
 

Public Speaking: Getting Comfortable April 11th | 10am ONLINE
Unlock the power of public speaking by mastering the art of getting comfortable with the uncomfortable. This presentation and workshop guide participants through the essentials of content structuring, breathing techniques, and real-world implementation, empowering them to navigate the challenges of public speaking confidently. REGISTER
 

LinkedIn Marketing Essentials April 16th | 10am  ONLINE 
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. REGISTER
 

10 Social Media Basics for Every Small Business Owner April 17th | 12pm ONLINE
You will get answers to the myths that have been holding you back from generating a following that leads to business, including what platforms you should be on, what to post and what is your daily time commitment in order to succeed. If you are an average user of social media for your business (C is an average grade, and these are the 10 Concepts) and now want to up your game, this webinar is for you. REGISTER
 

Artificial Intelligence for Your Small Business April 23rd | 10:30am  ONLINE
Artificial Intelligence tools are already being leveraged by millions of users to tackle such tasks as getting blog ideas and creating business documents. Most users are reporting a reduction in effort while achieving quality outputs. However, using AI successfully requires strategy and a good understanding of the AI tool's applications, challenges and best practices. In this webinar, you’ll gain insight into how you can begin to use AI in your business; taking repetitive, labor-intensive and data-driven tasks off your plate. Get an explanation of some of these tools to see how your small business can take advantage of these tools. REGISTER
 

How to Start and Grow a Profitable Consulting Business April 24th | 10:30am ONLINE
It doesn't matter what your specialty is: business management, social media marketing, information technology, security, personal image and credibility, and more. We cover it all. In just 90 mins, you will learn powerful tips and strategies you can use right away, to attract, win and retain more of the most valuable clients. REGISTER
 

Optimizing Your Elevator Story for Increased Sales April 26th | 11am ONLINE
SCORE Los Angeles is hosting a FREE program for women business owners.
Come learn strategies to grow your business with live, interactive presentations on Digital Marketing, HR, Financing and Networking. Plus, a working lunch will be provided and the opportunity to meet other successful women in business. This event is geared towards women entrepreneurs. REGISTER