Rose Bowl Foundation kicks off $40 million campaign

The Rose Bowl Legacy Foundation excited to announce the public launch of its centennial capital campaign: INSPIRE.

The campaign will be a five-year effort to raise $40M in support of the Foundation’s mission: to preserve, protect, and enhance the future of the Rose Bowl Stadium as a National Historic Landmark.  The campaign will also be anchored by an effort to develop a full-scale Rose Bowl Museum Experience, as well as new and refreshed educational programming for youth and the community.

The official campaign and social launch was Saturday, October 28th, in conjunction with the stadium’s 95th Birthday as Pasadena begins the countdown to 100.