COVID-19 Resources and Information

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COVID-19 Update for Monday, September 28, 2020-nail salon opening guidance, grants and more-Bobcat Fire 50% contained

Join us on the second Wednesday of the month at 11:30am for our socially distanced Luncheon Alliance. Join us on the Third Wednesday of the month at 8am for our socially distanced Connection Breakfast. Click here for info.

 

On Sunday, Pasadena reported an additional 6 cases of VOCID-19 and no new fatalities. So far, there have been 122 deaths and 2,564 cases. Currently Huntington Hospital is treating 21 local residents, according to PasadenaNOW.

LA County reported 815 new cases of coronavirus and 10 deaths. To date, county Public Health officials have identified 267,801 positive cases of COVID-19 across all areas of L.A. County, and a total of 6,514 deaths. 

As the world moves toward another morbid threshold in the pandemic, a coronavirus death toll of one million, the countries where fatalities are increasing fastest remain spread out across the globe, with new hot spots constantly emerging.

The number of lives lost daily to the virus has been rising through most of August and September, reaching more than 5,000 in an average measured over seven days. As of Sunday morning, the global total stood at 993,600, according to a New York Times database.

On Saturday, India, the world’s second-most populous nation, continued to lead in daily virus-related deaths, with about 7,700 over the most recent seven-day period. The United States is second, with more than 5,000, Brazil third with more than 4,800, and Mexico fourth with nearly 3,000. Those four countries account for more than half of the world’s total deaths from the virus, according to the Times database.

On Tuesday, the American fatalities due to COVID-19 reached 200,000 dead  (though in truth, it likely happened earlier).

Americans are becoming increasingly pessimistic about the US economic rebound, with almost 90 per cent saying Washington needs to pass a new stimulus package to mitigate the fallout from the coronavirus pandemic. Treasury Secretary Steven Mnuchin said that he and Speaker Nancy Pelosi had agreed to resume talks on another economic relief package. But similar negotiations have had multiple false starts in Congress, and lawmakers are pessimistic that this round will fare better. One thing most people can agree on, though, is that more stimulus is needed.

New unemployment claims rose again last week, a sign that layoffs are continuing at a high rate even six months into the pandemic. The latest jobs data, coupled with recent market volatility and grim outlooks from the Federal Reserve and analysts at Goldman Sachs, suggest that the summer’s economic rebound is losing steam.

The growing concern about the economy, detailed in a new poll of likely voters for the Financial Times, comes even as Americans increasingly believe the country has turned the corner after the spike of infections this summer, which forced several states to slam the brakes on reopening plans.

Americans have lost $145 million to fraudulent claims related to the pandemic, according to the Federal Trade Commission.

 

Pearls before Swine cartoon

From the LA TIMES

 

Coronavirus cases in California have topped 800,000, according to The Times’ tracker, another milestone in a state that is leading the nation in infections.

The sobering figure comes as California has seen declines in both new cases and deaths over the last month after a summer spike that alarmed officials and prompted the reversal of some business reopenings.

Still, America’s most populous state ranks much lower after adjusting for population. Home to 12% of the country’s population, thus far California has accounted for roughly 11% of the country’s coronavirus cases, according to The Times’ tracker.

California topped 15,000 COVID-19 deaths earlier this week, a death toll comparable with that of Texas, which was reporting 15,267 fatalities as of Wednesday. But that number remains far below that of New York, which has recorded more than 33,000 deaths. New Jersey has reported more than 16,000 coronavirus-related deaths. Florida on Friday surpassed 14,000 deaths, reaching 14,083.

Earlier this week, the state announced that nail salons across California could reopen. Dr. Mark Ghaly, California’s Health and Human Services Department director, said Tuesday that state officials have worked with business sector leaders and county officials to ensure that nail salons can operate indoors in low-risk environments. In some parts of the state, salons have been operating outdoors.

Los Angeles County, for example, has refrained from allowing operations to resume at indoor malls, despite having the state’s permission to do so. County health officials have said that such changes will not come until late September, at the earliest, after data that would show whether there has been a Labor Day infection surge and the effects of the state’s new reopenings are assessed.

Following the Grand Jury decision not to indict any of those responsible for the death of Breonna Taylor in Louisville, we can expect protests in Pasadena and the LA area. Prtests in Pasadena have been peaceful, with the exception of the pick-up truck driver who apparently intentionally drive into protesters weeks ago (and was subsequently arrested).

From the Pasadena Star-News: 

Fire crews continued to make significant gains in the battle against the persistent Bobcat fire, with fire officials saying the blaze was 50% contained by early Thursday.

The second-largest fire in Los Angeles County history has ravaged 113,986 acres since Sept. 6.

Firefighters have continued to make progress on securing a line around the blaze, which has moved through the Angeles National Forest and prompted several evacuation orders and warnings.

Containment is the percentage of the perimeter that fire officials believe the blaze won’t grow beyond.

HERE IS A COMPREHENSIVE LOST OF GRANTS AND LOANS FROM LA COUNTY SUPERVISOR KATHRYN BARGER:

Disaster Help Center TEL (833) 238-4450 Email DisasterHelpCenter@lacounty.gov 

Funding Resources for Businesses 

Grants funded by Los Angeles County: 

 

Grant provided by the County of Los Angeles in partnership with institutional and corporate philanthropy to support Micro-entrepreneurs, small business, and Non-profits across Los Angeles County. 

  • • Pandemic Compliant Fund-WDACS (1-100 employees): Awards up to $5,000 per business to help businesses offset costs related to compliance with local health orders and recommended safety measures. 
  • • General EAG Funds-WDACS (1-100 employees): Awards up to $25,000 to businesses that have been impacted by COVID-19 for a variety of eligible uses. Prioritization will be given to businesses based on CalEnviroscreen 3.0 scoring and to those businesses that have not received local CARES Act grants. 
  • • Social Impact Funds-WDACS: Awards up to $50,000 to support LA County Social Enterprises, Social Community Business Enterprise (CBEs) and B Corporations. Prioritization will be given to Social Enterprises. Others will be prioritized by CalEnviroscreen 3.0 scoring and those that have not received local CARES Act grants. 
  • • LADCA COVID-19 Childcare Provider Grant: www.childcaregrant.lacda.org 

 

The Los Angeles County COVID-19 CARES Act Childcare Grant Program provides grants up to $10,000 or $40,000 to eligible childcare operators in Los Angeles County who have been impacted by COVID-19. 

Grants for all types of business: 

 

Specific Grants by Industry: 

Entertainment Sector (Actors, Actress, Musicians, Etc.) 

 

With a focus on support and education, the Entertainment Assistance program services include: One-on-one counseling and resources and emergency financial assistance for basic living expenses such as rent or medical expenses. 

 

To assist American authors who have published at least one full length work. 

Hair Salons/Nail Professionals 

  • • Professional Beauty Association: https://www.probeauty.org/covid-relief-fund-application/covid-19-application 

 

This fund will assist license beauty professional who are unable to work due to COVID19. 

 

Provides financial assistance to stylists and salon workers in the Virtue community. 

Loans for all types of businesses: 

 

Provides interest free loans up to $10,000. 

 

The EIDL program is designed to provide economic relief to businesses that are currently experiencing a temporary loss of revenue due to coronavirus (COVID-19) 

EDD (Employment Development Department) 

 

Designed to assist unemployed Californians that are not usually eligible for regular Unemployment Insurance. This includes business owners, self-employed workers, independent contractors, and those with a limited work history who are out of business or have significantly reduced their services as a direct result of the pandemic.

OTHER HELPFUL LINKS:

The Pasadena Department of Public Health has posted health orders, links to COVID-19 related permitting, reopening protocols and more. You can find that information here: https://www.cityofpasadena.net/covid-19/#info-for-businesses

COVID-19 Update for September 21, 2020- protocols, loans and grants for childcare providers and more

 

Here is the latest information available on COVID-19 and local wildfires:

Bobcat Fire and More

The Bobcat Fire grew Friday after intense winds fanned the massive blaze, pushing the acreage burned to 91,000. The fire burned out of control in several directions, destroying many homes. Right now it appears to have spared Mt. Wilson and the facilities there as it moves northeast into the Antelope Valley where structures have burned and residents in some communities havebeen ordered to evacuate. Estimates are the fire won't be 100% contained until late October. 

Additionally, at 11:28 on Friday night a 4.5 magnitude eqrthquake centered under South El Monte reminded us all that we need to be wary and prepared for a variety of natural disasters.

Statistics and Numbers

Pasadena recorded 10 new COVID-19 cases on Friday, September 18th. There have now been 2,499 lab-confirmed cases with 121 fatalities. No new deaths were reported on Friday. 

As of Friday, the Los Angeles County Department of Public Health (Public Health) has confirmed 22 new deaths and 1,281 new cases of confirmed COVID-19. To date, Public Health has identified 258,516 positive cases of COVID-19 across all areas of L.A. County and a total of 6,330 deaths. A significant number of deaths have occurred in people without a reported underlying health condition. Out of the total deaths reported by LA County Public Health, nearly 480 deaths have occurred among people without known underlying health conditions. Ninety-two percent of the people who died from COVID-19 had underlying health conditions. This number has stayed consistent throughout the pandemic. There are 739 people currently hospitalized with COVID-19 in LA County and 31% of these people are in the ICU. This number has continued to trend lower since mid-August. Of the 22 new deaths reported today, eight people that passed away were over the age of 80 years old, five people who died were between the ages of 65 and 79 years old, eight people who died were between the ages of 50 and 64 years old, and one person who died was between the ages of 30 and 49 years old. Nineteen people who died had underlying health conditions including seven people over the age of 80, four people between the ages of 65 and 79 years old, and eight people between the ages of 50 and 64 years old.

The County of Los Angeles (along with the Pasadena Public Health Department and the Long Beach Department of Health) launched the COVID-19 Safety Compliance Certificate Program (CSCCP) to help educate and train business owners to comprehensively implement the LA County Department of Public Health COVID-19 safety directives. The CSCCP is a no-cost online training course that educates business owners on the essentials of the County Health Officer’s Orders and what they need to do to ensure that their business practices are aligned and in compliance with infection control and physical distancing requirements. After completing the training, businesses will receive a COVID-19 Safety Compliance Certificate that can be posted on storefronts. The training is available in 13 languages and can be accessed online through the Department of Public Health’s COVID-19 websiteThis voluntary program offers business, employees and consumers alike the added reassurance that essential training has been completed to reduce the spread of COVID-19. This training is highly recommended for both business owners and employees. Consumers are urged to look for a posted Safety Compliance Certificate at any businesses they visit. Businesses that do not participate are required to display Public Health COVID-19 Protocols in their storefronts.

The Pasadena Public Health Department, LA County Health Department and Long Beach Department of Health are colloborating to offer SafePass. With SafePass you can track your symptoms, find testing sites, and enable Bluetooth contact tracing to get alerted when you’re exposed to COVID-19. And easily share your health status with friends for peace of mind when you spend time together. Get your safepass in the Apple Store or Google Play.

Here are the most important things that you can do to slow the spread of COVID-19:

  1. Stay home as much as possible
  2. Don't gather with people that you don't live with
  3. Wear a cloth face covering when you’re out in public
  4. Stay at least six feet apart from people you don’t live with
  5. Wash your hands thoroughly and often, and don’t touch your face
  6. Stay home if you're sick

 

In late August, the State of California issued a revised blueprint for the safe reopening of the economy. The statewide blueprint is a color-coded, tier-based system. The state has placed Los Angeles County, including Pasadena, into Tier 1 (purple). 

In Pasadena and LA County personal care services (esthetician, skin care and cosmetology services; electrology; nail salons; body art professionals, tattoo parlors, microblading and permanent make-up; piercing shops; and massage therapy) are not allowed to be provided services indoors at this time, as directed by State Health Officer orders.

 

 

 

 

 

 

State of California COVID Blueprint for Safe Reopening- Pasadena/LA County remain in Purple Tier 1. In late August, the State of California issued a revised blueprint for the safe reopening of the economy. The statewide blueprint is a color-coded, tier-based system. The state has placed Los Angeles County, including Pasadena, into Tier 1 (purple). The color-coded chart with allowable activities can be accessed on the State of California's COVID Website, or by clicking here.

Here are the tables explaing the color coding and resultant protocols and orders:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From our friends at the California Restaurant Association: With news that Orange County could once again reopen for limited indoor dining, a primary question has been floating around LA proper: When is that happening here in LA County? Currently, Los Angeles County — home to a quarter of the state’s population and the highest concentration of COVID-19 cases — sits in the state’s highest reopening tier, part of Gov. Gavin Newsom’s color-coded scheme to use trackable data as a way to slowly modify certain public health orders. But that could be changing, and soon.

As it stands now, Los Angeles County as well as nearby Ventura, Riverside, San Bernardino, and Kern counties, sit in the purple tier, the highest rating for counties at risk of community spread of the coronavirus. The two metrics used to determine those tiers are adjusted case rates (based on the number of new cases per day per 100,000 people) and the positivity rate, which tracks the number of confirmed new cases based on testing. Here are the benchmarks for each colored tier:

 

So where does Los Angeles fall in terms of the data? Right now the county adjusted case rate is 9.6, above the less-than-seven dividing line needed to move to the next lower red tier, though that number has been falling in recent weeks. Meanwhile, the county testing positivity rate is a scant 4.3 percent, well down from the double-digit numbers seen earlier this summer, and well under the mandated eight percent threshold needed to move to a lower tier.

That’s all to say: LA isn’t reopening its indoor dining just yet, but that could change before the end of this month. Right now new tier assignments are being meted out every Tuesday by California Health and Human Services secretary Dr. Mark Ghaly, so there are three more announcements to be made between now and October.

If LA’s cases continue to fall and the positivity rate stays as low as it has been, then LA County restaurants from Pasadena to Long Beach should be prepared to potentially reopen for indoor dining at 25 percent of total capacity (based on occupancy), or 100 total seats, whichever is fewer. There is one big caveat, though: Just because the state allows for reopening based on its tiered system, that doesn’t mean that local public health officials will approve the plan. For example: Up in San Francisco, local public health officials there have not allowed for the resumption of indoor dining despite that county meeting the needed state criteria; the state says that it will continue to defer to local public health orders that are tougher than its own.

This is all to say: LA County is likely close to being able to reopen indoor dining at 25 percent capacity, but the data shown by county officials over the next few weeks will tell the full story. Unfortunately, government officials have not been great about giving advanced notice to businesses like restaurants (or hair and nail salons, gyms, or anyone else) to help them ease back into reopening safely. That means when the announcement comes in some upcoming public press conference, indoor dining could be allowed immediately, just like in late May. So just be ready, at least as ready as is possible given these tumultuous times.

INFORMATION:

Get alerted about emergencies and other important community news affecting Pasadena by signing up for the Pasadena Local Emergency Alert System (PLEAS). This system enables us to provide you with critical information quickly in a variety of situations, such as disasters, public safety critical incidents, and evacuations. You will receive time-sensitive messages to the devices that you specify, such as your home, mobile or business phones, email address, text messages and more. You pick where, you pick how, and it's only critical information that you want and need to know.

The City of Pasadena's Public Health Department has an interactive dashboard with a number of details and stats related to COVID-19 in our community.  Pasadena's dashboard includes the number of lab-confirmed cases by race, age and gender; information on long-term care facilities; and a map of lab-confirmed cases by zip code. To view the dashboard and see Pasadena's curve, click here

Friendly Reminders About Health Protocols. The general public is mindful of public health protocols and oftentimes takes to social media when businesses don't follow Health Officer guidelines. To avoid being targeted by social media users, please follow industry protocols and guidance. The City is working with our business and community partners to ensure that protocols are followed. Potential violations are oftentimes reported to the City's Citizen Service Center.  Once a complaint is received, City Staff will begin by contacting a business to educate them on Health Officer-issued protocols. Repeat violations will be subject to progressive enforcement policies. For more information about industry specific guidance documents, FAQ's and protocols, click here.

No Fee Park Permits for Fitness Studios in Pasadena: On Monday, September 14th, City Council approved a modified General Fee Schedule which allows for private fitness studios based in Pasadena to pull a no-fee park permit to conduct classes in city parks. Fitness studios will need to comply with insurance requirements, pay a refundable security deposit, and possess a current Pasadena business license. To obtain a Park Permit for your Fitness Studio, contact City Staff: Leonardo Chavez lchavez@cityofpasadena.net or Dewayne Owney downey@cityofpasadena.net.

GRANTS AND LOANS AVAILABLE:

LA County's new $5 million Childcare Provider Grant Program opened for eligible licensed childcare operators in LA County who have been impacted by the COVID-19 pandemic. This new program is funded by Coronavirus Aid, Relief, and Economic Security (CARES) Act funds.

Childcare operators in LA County (with the exception of those operating in the City of Los Angeles, as the City received its own allocation of CARES Act funds & has its own programs for City childcare operators) may visit childcaregrant.lacda.org for:

  • Eligibility requirements;
  • A video tutorial on how to complete the online application;
  • And the Application Portal

 

The application period opened today - and will remain open through Friday, September 25, 2020 at 12 p.m. Applications will be ranked via a lottery and applicants will be selected in the order ranked per lottery process.

Regional COVID-19 Grant Fund - Upcoming Deadlines: The LA Regional COVID-19 Grant Fund will open a round of applications for non-profits on Monday, September 21st followed by Round 5 for small businesses and micro-entrepreneurs on October 5th. The regional fund will offer grants, not loans, to micro-entrepreneurs, small businesses, medium-sized businesses, and non-profits. For more information about the COVID-19 Regional Grant Program and to apply, click here

Do you know a nonprofit providing social safety net services serving low-to-moderate income communities? If so, please share this information with them. Approximately 100 grants of $75,000 will be awarded. Learn more by attending one of three info sessions to go over how to apply for funding. Tuesday, September 22ndApplications open on September 21st and close on September 25th.

Other grants and loans:

1. Small Business Relief, GoFundMe

GoFundMe is offering matching grants from donors of up to $500 to help small businesses that have created a fundraiser through the Small Business Relief Initiative or had an existing GoFundMe fundraiser. Small businesses are required to raise at least $500 via their fundraiser to qualify for matching funds, which will be available until the entire Small Business Relief Fund is depleted.

Deadline: Rolling

2. Black Founder Startup Grant, SoGal

SoGal Foundation teamed up with Winky Lux, bluemercury, twelveNYC, Lively and other sponsors to provide several $5,000 and $10,000 cash grants to Black women or nonbinary entrepreneurs feeling the impact of COVID-19.

Deadline: Rolling

3. Grants for Small Business, National Association for the Self-Employed

NASE members can apply for monthly small-business grants worth up to $4,000, as well as an annual $3,000 college scholarship for members’ dependents.

Deadline: Rolling

4. Amber Grant, WomensNet

WomensNet distributes $1,000 monthly grants to women with small businesses, for a total of at least $10,000 every month. They’ve also expanded their grant-giving to include a year-end grant of $25,000.

Deadline: Rolling

5. Business for All Grant, Hello Alice

This Hello Alice program offers exclusive mentorship opportunities and grants of up to $50,000 to support long-term business growth. Mentors include Gwyneth Paltrow, Kristen Bell, Lisa Price, Armando Christina “Pitbull” Perez, Jeff Hoffman and more, to empower every American with an entrepreneurial spirit.

Deadline: September 25, 2020, winners announced later this fall.

6. The Red Backpack Fund, GlobalGiving

Spanx and The Spanx by Sara Blakely Foundation teamed up with GlobalGiving to establish The Red Backpack Fund, making at least 1,000 grants of $5,000 each to female entrepreneurs in the U.S. to help alleviate the impact of COVID-19.

Deadline: Rolling

7. Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs

The SBIR and the STTR grant programs focus on research and development for technology innovation and scientific research. The programs help connect small businesses with federal grants and contracts from 12 government agencies. Check out Hello Alice’s Guide to SBIR/STTR grants here, and read about how small businesses like yours can benefit from this lucrative source of government fundings in this blog.

Deadline: Rolling

8. Get Venture Ready, Fearless Fund

In an effort to support WOC entrepreneurs from all ends of the spectrum, Fearless Fund designed a 12-Month Get Venture Ready educational program with monthly masterclass teachers. At the end of the program you will have the chance to pitch for a $5,000 business grant.

Deadline: December 31, 2020

9. Business and Industry Loans, USDA Rural Development

The USDA is making available up to $1 billion in loan guarantees to help rural businesses  — those in a city or town with a population of fewer than 50,000 — meet their working capital needs during the coronavirus pandemic.

Deadline: Rolling

10. Minority Business Development Agency (MBDA) grants

Operated by the U.S. Department of Commerce, the MBDA helps minority-owned businesses access the resources they need to grow, with regular grant competitions. Visit their site for information on various current opportunities.

Deadline: Rolling

11. Operation HOPE Small Business Development Program

This program is designed to help entrepreneurs in low-income communities start businesses despite poor credit, lack of capital, or limited access to financial services. The program also includes 12 weeks of adult education programming designed to provide entrepreneurs with the skills, tools, and knowledge to succeed.

Deadline: Rolling

MORE INFORMATION AVAILABLE HERE:

PREVIOUS POSTS (most are still relevant):

We are all suffering the effects of the Bobcat Fire in the San Gabriel Foothills. Unhealthful smoke covers most of LA County into the Inland Empire. Air quality warnings remained in effect through Sunday, September 13th and could be extended if the fire continues progressing.  

 

 

 

The Bobcat Fire continues to burn above Monrovia. As of Saturday, more than 30.000 acres had burned. Local firefighters had managed to protect Trask Boy Scout Camp, The fire had burned the area around Monrovia Falls. As of Saturday, the fire was 6% contained and moving toward the northeast, however by Sunday morning it had begun a slow move west into Santa Anita Canyon.

In Northern California, Oregon and Washington 19 people have been confirmed killed by wildfires. Many more are missing.

COVID-19 UPDATE:

Pasadena reported one new death this past week, though the decedent passed away prior to September. There have been no new deaths in Pasadena for the past three weeks. 

Two new COVID-19 infections and no deaths were reported in Pasadena Thursday as local, county and state health officials were poised for a possible virus surge in the weeks following Labor Day weekend.

Pasadena’s total tallies since the start of the pandemic amounted to 2,455 cases of the novel coronavirus and 117 deaths, according to city data.

Public health agencies at all three levels reported relatively low rates of new infections over the long-holiday weekend, but cautioned that the figures were likely influence by fewer people getting tested, and fewer testing centers open. The nearly-24,000-acre Bobcat Fire burning in the forest north of the foothills may also have been suppressing testing.

The city’s overall positivity rate had dropped to 9..2%, compared with the county’s total rate of 10%.

Huntington Hospital saw 24 COVID-19 patients on Thursday, according to hospital data. A single test was pending.

Los Angeles County health officials reported 1,239 new infections and 42 additional fatalities. The county had recorded a total of 251,024 COVID-19 cases and 6,128 deaths in total

County officials said 940 patients were being treated at hospitals, with 33% of them in intensive care units.

The State of California reported 3,338 new infections were detected Thursday and 137 new deaths were reported, according to the California Department of Public Health. The state had recorded a total of 742,865 COVID-19 cases and 13,978 fatalities altogether.

The state’s average positivity rate over the past seven days stood at 3.5%, and the 14-day rate was 4%, according to a CDPH statement.

This from the Wall Street Journal (this time):

The U.S. is catching its breath after a punishing six months of the coronavirus pandemic, with the daily death toll from Covid-19 declining in the wake of summertime outbreaks in Sunbelt states like Florida and Texas.

Still, public health authorities and researchers are warning Americans not to let their guard down. The confluence of students mixing once again in classrooms, colder weather in places like the Northeast and fatigue from long-running pandemic isolation threatens to trigger more cases while driving the deaths back up, experts say.

Labor Day weekend brought with it end-of-summer gatherings, families embarking on modified summer travel and more fitness facilities and restaurants welcoming customers.

“As activity comes back and people are less cautious, and as seasonality rolls in, we’ll see it ticking up again,” said Dr. Christopher Murray, director of the University of Washington’s Institute for Health Metrics and Evaluation, which forecasts the U.S. Covid-19 death toll could more than double by Jan. 1 to around 410,000 from the current toll of about 190,000. The return of cold weather is a big factor.

Meantime, the recent peak in deaths was far below the highs seen in April, when the U.S. seven-day average briefly eclipsed 2,200 daily deaths and outbreaks hit hard in populous, cold-weather locations like New York City, parts of New Jersey and New England.

While known case counts in April were far lower then than they are even now, testing was also much more limited, and typically reserved for the sickest patients.

Since then, it is difficult to identify how much the virus and its capacity to harm those who are infected has changed, public health experts and epidemiologists say. Testing capacity in the U.S. has steadily expanded beyond the sickest patients, creating a fuller, but still incomplete, picture of the virus’s reach.

REOPENING AND GATHERING PROTOCOLS:

The Governor's color-coded reopening tiers provides some measure of predicability, though there are many elements of the plan we would like to see adjusted. The Pasadena Chamber continues to push for practical and reasonable protocols and timetables for reopening safely as part of the California Coalition for Safe Reopening

If you are located in LA County and your sector has been allowed to reopen, chances are you've had a question or two about the process. Whether you're responsible for reopening a business or an office, LA County wants to help guide you through the reopening process. That is why the Department of Public Health (DPH) has created Reopening Toolkits to better guide you, and support safety for employees and customers, while on the path to recoveryCurrently, toolkits are available for the following sectors: Hair Salons & Barbershops; Gyms & Fitness Establishments; Hotels, Lodging and Short-Term Rentals; Music, Television and Production; Office Worksites; Personal Care; Restaurants nd Warehousing, Manufacturing and Logistic Establishments. LA County Reopening Toolkits can be found here. For more on LA County's Road to Recovery, or things you can do to protect yourself, your family and your community during the COVID-19 pandemic, visit DPH at publichealth.lacounty.gov/media/Coronavirus.  

Protocols for Pasadena generally follow LA County. You can find Pasadena COVID-19 materials by clicking here.  

LA County Launches COVID-19 Safety Compliance Certification Program

LA County launched the COVID-19 Safety Compliance Certificate Program(CSCCP) to further help educate and train business owners on the implementation of LA County's COVID-19 safety protocols. CSCCP is a no-cost online training course that educates business owners on the essentials of the County Health Officer’s Orders -  including what they need to do to ensure business practices are aligned (and in compliance) with infection control and physical distancing requirements. After completing the training, businesses will receive a COVID-19 Safety Compliance Certificate that can be posted on storefronts. The window seal informs customers that your business has been trained in COVID-19 protocols, thereby offering businesses, employees, and consumers alike the added reassurance that essential training has been completed to prevent the spread of COVID-19.  CSCCP training can be accessed online through DPH's COVID-19 website at publichealth.lacounty.gov/eh/covid19cert.htm and will be available in 13 languages. Read these announcement for more on the COVID-19 Safety Compliance Certification Program. For the latest information on LA County's response to the COVID-19 pandemic, visit covid19.lacounty.gov or follow us @CountyofLA on Facebook, Twitter and Instagram.

Mobile App 'SafePass' is Now Available to County Residents

LA County and local city leaders recently announced a partnership with SafePass, a mobile app that provides contact tracing capabilities for individuals throughout LA County. SafePass will allow LA County users to self-report their symptoms for COVID-19 and receive notifications and alerts directly from the LA County Department of Public Health.

All contact tracing data is: anonymous, private, encrypted, and deleted after 30 days by Citizen. Additionally, SafePass:

  • Tracks any close contacts with other users & alerts them to potential exposures.Any users who have meaningful contact with another user (who later tests positive for COVID-19) will receive a notification to get tested.
  • Offers immediate access to eligible users for a free at-home testing kit for those who have been notified of exposure through the app; and
  • Provides up-to-date information about all active testing sites in LA County (terms & conditions apply, see citizen.com/tracing/tests).
  •  

The Citizen SafePass mobile app complements existing local COVID-19 response efforts in LA County by introducing this innovative tool that ramps up the critical contact tracing process. LA County residents are encouraged to download SafePass to expand local efforts to track COVID-19 for L.A. County’s 10 million residents. To learn more about SafePass, visit citizen.com/safepass.

LA County first prohibited Halloween Trick or Treating, but later rescinded the ban in favor of warnings about social distancing, health and safety precautions and unnecessary contact with people outside immediate household members.

GRANTS and LOANS:

Many businesses impacted by the COVID-19 crisis will now be eligible to receive critical financial assistance! As a joint effort by the County of Los Angeles, the City of Los Angeles, and philanthropic partners, $100 million has been raised for the Los Angeles Regional COVID-19 Recovery Fund.

The Recovery Fund, which has already awarded $3.2 million in grants to more than 300 Los Angeles County microentrepreneurs, small businesses, and nonprofits, has now been reinforced with an additional $60 million in CARES Act funding from the County of Los Angeles along with an additional $40 million from City of Los Angeles. Los Angeles County businesses will be given grants in amounts ranging from $5,000 to $25,000.

Businesses will only need to apply once to be eligible for future rounds. Apply for the next round of Recovery Fund awards starting today by clicking HERE! (Look for new dates for the next round of applications)

The SBA Disaster Loan deadline is September 16, 2020! Don’t miss it! If your business was damaged during the recent civil unrest in Los Angeles County, you may be eligible for a disaster loan. The deadline to apply is September 16, 2020! Businesses of all sizes are eligible to borrow up to $2 million to repair or replace damaged or destroyed real estate, machinery and equipment, inventory, and other business assets. SBA can also lend additional funds to help with the cost of improvements to protect, prevent, or minimize similar disaster damage from occurring in the future. For more information, click HERE. Find other SBA resources, including FREE business mentoring, by clicking HERE.

 OTHER RELATED EVENTS AND OPPORTUNITIES:

2020 SGV Economic Forecast Update is September 15, 2020, from 9:00 am - 11:00 am (Casual Mix-n-Mingle begins at Economic Outlook online event announcement8:40 am.) 2020 has been unpredictable - or has it? The Partnership and Cal Poly Pomona are convening a pair of experts to discuss the future of the economy and possible outcomes for the 2020 Election. Keynote speaker: Dr. Henry Olsen, the Washington Post; Featured economist: Dr. Robert Kleinhenz, Cal Poly Pomona; MC: Dr. Laura Pohopien, Cal Poly Pomona Register Now

The LA Law Library is offering FREE business courses to learn everything you need to know about building your business. Leading attorneys and financial professionals will present a multi-part series giving entrepreneurs and business owners the practical and comprehensive training needed to set up a business for long-term growth and success during challenging times.

Continuing on September 15, 2020 from 12pm to 2pm and following weekly through November 24, topics will include: Starting and Growing Your Business; Business Model Workshops ; How to Form a Corporation or LLC; Business Contracts or more details and to register for upcoming classes, click HERE!

The Los Angeles County Procurement Technical Assistance Center (PTAC) is offering FREE one-on-one assistance and training to help businesses in LA County that are interested in local, state, and federal government contracting. PTAC counselors can help your business on matters such as: Becoming a registered vendor; Getting certified; Finding opportunities; and Marketing to the government. Connect with a small business counselor by emailing OSB@dcba.lacounty.gov to set-up your free one-on-one counseling session. Learn more about how PTAC can help your small business HERE.

Find the support you need during the COVID-19 pandemic at the L.A. County Disaster Help Center, a collaboration of DCBA, the Department of Workforce, Development, Aging, and Community Services (WDACS), and other County and State agencies. Counselors at the Center are available Monday through Friday between 8:30 a.m. and 5:30 p.m. and Saturdays between 10:00 a.m. and 3:00 p.m. to help business owners navigate emergency loan applications and help individuals that were laid off due to the COVID-19 pandemic. Contact the Disaster Help Center: Call (833) 238-4450; Visit LACountyHelpCenter.org Email DisasterHelpCenter@lacounty.gov

Stay updated with the latest news and information regarding COVID-19 in LA County at the Department of Public Health website and on their social media feeds: Twitter @lapublichealth https://twitter.com/lapublichealth; Facebook @lapublichealth https://www.facebook.com/lapublichealth; Instagram @lapublichealth https://www.instagram.com/lapublichealth/

PREVIOUS POSTS (much of the information is stil relevant):

Today is Labor Day-the day we celebrate those who keep our communities and our country working. Trash collectors, plumbers, cab drivers, transit workers, plumbers, carpenters, ironworkers, electricians and many more labored to build our communities and work to keep them going. Thanks to al of you and hte many more who work to keep the greater Pasadena area, and our entire country, running.  Healthcare workerscontinue to fight COVID-19 in the effort to keep us all safe and healthy. This Labor Day let's all remember those doctors, nurses, emergency room workers, technicians, food service and cleaning staff who are struggling daily as they work to save lives. 

Pasadena health officials on Thursday reported the first COVID-19 fatality in nearly a month as nine new infections were detected. The latest casualty died earlier this week, said city spokeswoman Lisa Derderian. She was a woman over 80 years old. The city’s last fatality was reported on Aug. 5.

Pasadena has seen a total of 2,411 novel coronavirus infections and 117 fatalities, according to city data. The city’s overall positivity rate was 9.3 percent. The average number of daily new infections detected over the previous seven days stood at 11.4.

Pasadena’s health officer issued a revised Safer at Home Order allowing the reopening of hair salons and barbershops indoors at a maximum of 25% capacity. Hair salons and barbershops still are encouraged to provide outdoor services as much as possible because current scientific evidence appears to indicate a general lower risk of COVID-19 transmission outdoors compared with indoors. Those salons operating outdoors should continue to do so, and use the up to 25% indoor capacity to supplement those services with services that cannot be offered outdoors, city spokeswoman Lisa Derderian said.

The reopening of these operations coincides with the launching of a State of California framework titled Blueprint for a Safer Economy, a new four-tiered structure for tracking how communities are faring with COVID-19 in each of the state’s 61 local health jurisdictions and providing criteria for loosening and tightening restrictions on activities.

Under the new framework, each county has been grouped into one of four colored tiers — purple (widespread), red (substantial),

orange (moderate) and yellow (minimal) — based on metrics relating to the number of cases of COVID-19 and the amount of testing in the county.

Los Angeles County is one of 38 counties that will start in the purple tier, and the three local public health jurisdictions within L.A. County are assigned to the same tier based on combined countywide data. Pasadena has its own health department.

Barbershops and hair salons reopening protocols include the following: 

• Physical distancing measures must remain in place. 

• Staff and customers must be screened for COVID-19 symptoms prior to service. 

• Clients and staff feeling unwell should reschedule appointments. 

• Everyone, including clients, must wear cloth face coverings while in the salon or barbershop, and clients are encouraged to wear face coverings with earloops to ensure the face covering does not interfere with hair service, Derderian said. 

• Magazines, coffee and other amenities that entail high contact may not be offered. 

• Clients are encouraged to use credit cards and contactless payment systems.

• If electronic or card payment is not possible, customers should come with exact cash payment or check, if available. 

• Stylists may serve only one client at a time.

The new state framework prohibits all personal grooming services (other than hair services) from indoor operation while a county remains in tier 1. Services that still must be offered outdoors following their respective state licensing agency guidelines include esthetician, skin care and other cosmetology services.

Nail services, massage therapy, electrology, permanent makeup, tattoo and body piercing may not be provided at this time.

Huntington Hospital reported treating 30 COVID-19 patients on Thursday. Nine tests were pending.

In Los Angeles County, 1,193 new infections and 61 additional deaths were reported Thursday by the Los Angeles County Department of Public Health. LA County's death toll from COVID-19 has exceeded 6000 with more than 248,000 cases. The overall positivity rate in the county remained at 10 percent, with more than 2.3 million tests administered, L.A. County public health officials said in a written statement. 

California has had more than 736,000 cases and 13,708 deaths. 

SOME RANDOM INFORMATION:

1. Vaccine researchers face a shortage of monkeys for animal testing. The Atlantic staff writer Sarah Zhang—who offered a sobering vaccine reality check in July—reports that there’s both elevated demand for monkeys and a huge drop in supply from China.

2. A new era of coronavirus testing is about to begin. Last week, the FDA authorized a new kind of test, which “holds the tantalizing promise of a pre-vaccine way out of the quagmire,” Alexis C. Madrigal notes.

3. Contract tracing still isn’t working in the U.S. It’s the most American COVID-19 failure yet, Olga Khazan argues. She cites three reasons for the lag: There are too many cases. Testing takes too long. And many Americans fear or distrust the government.

4. Pulling aside your mask to talk is counterproductive. In fact, consider not talking at all: Derek Thompson points out that silence in public spaces could actually be an effective antiviral strategy.

If you're heading to the beach to cool off during the holiday weekend, be in the know! Help us "beach responsibly", so we can keep LA County safe and open. To help us get there, we bring you our "Beach Rules": Bring your own mask (#BYOM) & wear it when out of the water; Keep a 6+ ftphysical distance from others outside your household; No gatherings or events; Remember, dogs are not allowed on any beach operated by the LA County Department of Beaches & Harbors. We love our furry friends, but they don't belong at the beach! Bonfires are illegal on LA County beaches. Keep fellow beachgoers & local marine life safe by saying NO to flames on the beach. Bonfires, firepits and personal grills are not allowed on any beach or in any beach parking lot. Pack In, Pack Out to help keep LA County beaches pollution-free. Bring your own bag, fill it with all your trash, and take it with you when leaving the beach. ️Stay home if you or someone in your household is sick. Follow the rules so the beaches can stay open. To see all there is to know about LA County beaches, including what's allowed, open, closed, or for answers to Frequently Asked Questions (FAQs), click here.

  1. 6 Tips for Staying Safe this Holiday Weekend: First, only gather with members of your household this holiday weekend – there’s so much to do together in our beautiful county – explore a trail or have a picnic at one of our beautiful beaches early in the day. If you are outside of your home and around others, please wear a cloth face covering. Always use your own utensils, cups, food, drinks – do not share with others. Avoid crowds and be flexible and willing to change plans or move locations if you find yourself in a crowded area. Avoid confined spaces, especially places where physical distancing or staying more than 3 steps away from others isn’t possible, and people aren’t wearing face coverings. And if you are sick (or have been exposed to someone who is positive for COVID-19), please isolate or quarantine as appropriate.
  2.  

UNEMPLOYMENT:

Nationally, unemployment Insurance initial claims for the week of August 29 are being reported as dropping 12.9% below the prior week. While still elevated way above pre-crisis levels, the latest report suggests the numbers at least are headed in the right direction. The numbers are, however, misleading for a number of reasons. First, the numbers being reported are the seasonally adjusted series. Beginning with this week’s report, the method used to calculate the seasonal adjustment was changed substantially. While these revisions bring the adjusted numbers more in line with the more relevant unadjusted numbers, much of the improvement was statistical. In fact, the unadjusted numbers—which are more relevant in the current circumstances given that the crisis overwhelms whatever possible seasonal factors that are still in play—were largely unchanged, growing only 0.9% from the revised numbers of a week ago. Second, the reported numbers cover only the regular UI program. PUA initial claims by the self-employed grew by 25.0%. Combined regular and PUA claims grew by 11.1%, which even accounting for double-counting in the PUA component shows a rise with this latest report. Third, however, the situation did improve in the rest of the US. Growth in the national numbers is due to a spike in California claims, and is almost solely the result of a large spike in PUA claims. For the state, initial claims for the regular program grew 20.3%. PUA claims by the self-employed rose 56.2%--again suggesting a needless additional element of jobs destruction coming from last year’s AB 5. California PUA claims for the week of August 29 were 53% of the total for the US; continuing PUA claims were at 40%. Combined, initial claims for California were up 40.7%, fully reversing the progress from just a few weeks ago. Total California initial claims in fact were above the initial spike seen at the beginning of the PUA program. Further, the current wave of layoffs appears to be shifting from temporary layoffs and furloughs seen at the beginning of the crisis to permanent as companies restructure to cope with an uncertain but likely lengthy recovery period.

GRANTS, LOAN and MORE

Residential Rent Relief: Applications are now open for LA County COVID-19 Rent Relief through August 31, 2020. Assistance is available for LA County renters, with the exception of residents living in the City of Los Angeles, as the City also received its own allocation of CARES Act funds and has its own programs for City Residents. Eligible renters must qualify based on income and have struggled to pay rent, due to the COVID-19 pandemic. Their landlord must provide a W-9 and sign a participation agreement in order to have the rent paid on behalf of the tenant. Apply at 211la.org/lacounty/rentrelief, which is available 24/7, or by dialing 2-1-1 between 8 a.m. to 8 p.m. FAQ here

LA County Assessor's Disaster Relief Program: If your property has been damaged by this year's civil unrest incidents which began on May 26, 2020 (or by any natural disaster or unforeseeable occurrence, such as an earthquake, fire, flood, etc.) you may be eligible for property tax relief through the Disaster Relief Program offered by LA County Assessor Jeff Prang's Office. Those found eligible for disaster relief will see a temporary reduction on the assessed value of their property - and property taxes - which will remain in effect until damage repairs are completed. To qualify, applicants must have sustained a minimum of $10,000 in physical damage to their property; and must submit a Misfortune & Calamity Claim (M&C) within 12 months of the disaster date Business owners considering this disaster relief should know: 1) Tax relief is only available for taxable property. Taxes are paid on business personal property (such as machinery, equipment, and furniture), but generally not on inventory or merchandise. 2) If the business rents the space, then relief for damage to business personal property (equipment and furniture) would be filed for by the business, while relief for damage to real property would be filed by the landlord. To learn more or apply to the County Assessor's Disaster Relief program, visit assessor.lacounty.gov/disaster-relief.

SBA Disaster Relief Deadline Has Been Extended: The U.S. Small Business Administration (SBA) extended the deadline to apply for a disaster recovery loan to September 16, 2020 for LA County business owners who suffered physical or property damage due to the civil unrest incidents that began on May 26, 2020. Read this week's announcement for more on the deadline change and how you can apply. Last week LA County announcedthe creation of a COVID-19 Rent Relief Program which aims to assist low-income renters and property owners who have struggled to pay their rent and/or who are behind on paying rent due to COVID-19. Today, we offer you a multi-lingual Toolkit and FAQs, so it's easier to share the good word before the application filing period (August 17 through August 31) comes and goes!

At the end of August, Governor Newsom announced new criterion for reopening businesses, schools and more in California.

Esssentially, the Governor has imposed similar regulations across the state with reopening based solely on the number of reported cases. 

The criteria for each tier will be uniform for all 58 counties in California, and the vast majority of counties — including all Southern California counties except San Diego — will begin in the first tier. 

  • Tier 1, widespread transmission: Most nonessential businesses must be closed. Counties in this tier have more than seven new COVID cases per 100,000 people per day and a coronavirus test positivity rate of 8% and above.
  • Tier 2, substantial transmission: Some nonessential indoor businesses remain closed. Counties in this tier have between four to seven COVID cases per 100,000 people per day and a coronavirus test positivity rate of between 5%-8%.
  • Tier 3, moderate transmission: Some businesses can open with modifications. Counties in this tier have 1-3.9 new COVID cases per 100,000 people per day and a coronavirus positivity rate of 2-4.9%.
  • Tier 4, minimal transmission: Most businesses can reopen, with modifications. Counties in this tier have less than one new COVID case per 100,000 people per day and a coronavirus positivity rate of less than 2%.

 

For example, restaurants in counties in Tier 1 will be allowed only to serve customers outdoors. Once a county moves into Tier 2, restaurants can serve customers indoors, but only at 25% capacity.

The new rules also provide a new pathway toward the partial reopening of schools in some communities. School officials in the 20 counties listed in the state’s new structure as having “substantial,” “moderate” or “minimal” virus transmission will be able to offer limited in-person instruction on school campuses once those counties maintain that status for at least 14 days. Counties with even fewer incidences of confirmed COVID-19 cases and lower test positivity rates could allow students to return to campus part time even earlier.

The new reopening rules require counties to wait at least 21 days before moving to the next reopening tier. If a county has met reopening metrics, which will be based on cases per 100,000 residents and the number or positive COVID results per 100,000 people tested, for the next stage for at least two continuous weeks, they will be allowed to progress to the next stage when 21-day wait period expires. Otherwise they will be required to remain in place until they meet the benchmarks for the next tier for two straight weeks.

Los Angeles County remains in the "widespread" category which severaly restricts who can be open and under what guidelines and circumstances. 

Here are the tier metrics:

Learn more about the tiers.

 

Every county in California is assigned to a tier based on its rate of new cases and positivity. At a minimum, counties must remain in a tier for at least 3 weeks before moving forward. Data is reviewed weekly and tiers are updated on Tuesdays. To move forward, a county must meet the next tier’s criteria for two consecutive weeks. If a county’s metrics worsen for two consecutive weeks, it will be assigned a more restrictive tier. Public health officials are constantly monitoring data and can step in if necessary.

You can find a link to per-county data and statistics here: https://covid19.ca.gov/safer-economy/

The link also has a tool for determining operating protocols by business/industry type. 

cold-comfort-books-roz-chast copy.jpg

Cold Comfort Bookshelves cartoon
A new section coming soon to our favorite independent bookstore?

The Pasadena Chamber along with other members of the California Coalition for Safe Reopening continue to press for detailed timelines and operating protocols and a commitment from the State of California and local health officers that, once cleared to reopen and certified as operating safely, a business will not be shut down if infection rates rise but hte business is following all safety and health protocols. Here is the document prepared by the Coalition with reopening conditions and responsibilities: 

PDF icon COVID_Safe_Certification_Program_PL_DRAFT_8-28-2020.pdf

 

We welcome input and would appreciate your reactions. Email paul@pasadena-chamber.org with comments. (THANKS!).

Pasadena officials reported 11 new COVID-19 infections in Pasadena on Thursday, which marked 22 days without a reported fatality. 

The city saw an average of 10.1 new cases per day over the past week, according to city data. A total of 2,331 infections have been reported in Pasadena since the start of the pandemic, along with 111 fatalities. Huntington Hospital saw 34 COVID-19 patients on Thursday, hospital data showed. Five tests were pending.

Los Angeles County public health officials announced 38 additional deaths and 1,636 new infections but added that 280 of the new cases were the result of backlogged data received from the state. The county has seen 236,986 cases of COVID-19 and 5,701 deaths, the L.A. County Department of Public Health said in a written statement. Increasingly, the bulk of new patients has shifted from senior populations to younger ones. According to county health officials nearly 65 percent of all cases reported by Public Health have occurred among people 49 years old and younger,” according to the statement. Authorities reported 1,168 people hospitalized with COVID-19 countrywide, with 32 percent of them being treated in intensive care units.

 

GRANTS, LOANS and other RELIEF:

LISC LA has partnered with the County and City of Los Angeles along with other philanthropic partners to oversee and manage the new LA COVID-19 Regional Recovery Fund. The regional Fund will create a much-needed new wave of relief and recovery tools for small businesses, non-profits providing essential services, immigrant-owned enterprises and the most vulnerable Angelenos impacted by COVID-19. They have expanded the criteria to include more businesses. The first phase of the program includes a $3 million grant fund for microenterprises, small businesses and nonprofits.The Round 4 application period will open August 31st. Before completing the application, please review our Grant Information and FAQ Please keep the following in mind: 1. For business owners with multiple businesses, please answer this survey based on your largest business owned. 2. Each awardee is limited to one grant. 3. Grants will be made to qualified businesses and based on accurate and complete submission and verification of required documentation.

Residential Rent Relief: Applications are now open for LA County COVID-19 Rent Relief through August 31, 2020. Assistance is available for LA County renters, with the exception of residents living in the City of Los Angeles, as the City also received its own allocation of CARES Act funds and has its own programs for City Residents. Eligible renters must qualify based on income and have struggled to pay rent, due to the COVID-19 pandemic. Their landlord must provide a W-9 and sign a participation agreement in order to have the rent paid on behalf of the tenant. Apply at 211la.org/lacounty/rentrelief, which is available 24/7, or by dialing 2-1-1 between 8 a.m. to 8 p.m. FAQ here

LA County Assessor's Disaster Relief Program: If your property has been damaged by this year's civil unrest incidents which began on May 26, 2020 (or by any natural disaster or unforeseeable occurrence, such as an earthquake, fire, flood, etc.) you may be eligible for property tax relief through the Disaster Relief Program offered by LA County Assessor Jeff Prang's Office. Those found eligible for disaster relief will see a temporary reduction on the assessed value of their property - and property taxes - which will remain in effect until damage repairs are completed. To qualify, applicants must have sustained a minimum of $10,000 in physical damage to their property; and must submit a Misfortune & Calamity Claim (M&C) within 12 months of the disaster date Business owners considering this disaster relief should know: 1) Tax relief is only available for taxable property. Taxes are paid on business personal property (such as machinery, equipment, and furniture), but generally not on inventory or merchandise. 2) If the business rents the space, then relief for damage to business personal property (equipment and furniture) would be filed for by the business, while relief for damage to real property would be filed by the landlord. To learn more or apply to the County Assessor's Disaster Relief program, visit assessor.lacounty.gov/disaster-relief.

SBA Disaster Relief Deadline Has Been Extended: The U.S. Small Business Administration (SBA) extended the deadline to apply for a disaster recovery loan to September 16, 2020 for LA County business owners who suffered physical or property damage due to the civil unrest incidents that began on May 26, 2020. Read this week's announcement for more on the deadline change and how you can apply. Last week LA County announcedthe creation of a COVID-19 Rent Relief Program which aims to assist low-income renters and property owners who have struggled to pay their rent and/or who are behind on paying rent due to COVID-19. Today, we offer you a multi-lingual Toolkit and FAQs, so it's easier to share the good word before the application filing period (August 17 through August 31) comes and goes!

Pasadena reported a significant drop in COVID-19 cases on Thursday, August 21st with only six new cases and no fatalities. Pasadena has not had a fatality in 19 days.

Message from City of Pasadena Health Officer: The number of COVID-19 cases continues to grow in Pasadena and Los Angeles County. This puts your business at risk for significant disruption, since customers and employees may be infected with COVID-19. The Pasadena Public Health Department has seen multiple instances of employers who knew about cases, but did not report them to the Health Department. As a result, they had outbreaks with many customers, employees, and their family members ill or exposed. In many cases, public health protocols were not followed in work or break area, when employees let their guard down. Employers who thought that COVID-19 in their workplace could be ignored, or that they could manage it themselves without notifying the Health Department, suffered the consequences of disease spread among employees and customers, including closure of the business and negative publicity.

Employers are required to report suspected or confirmed COVID-19 cases immediately to the Pasadena Public Health Department (call 626.744.6089 or email nursing@cityofpasadena.net), and to provide all requested information in a timely manner.

Failure to report an employee COVID-19 case may result in criminal prosecution under the California Health & Safety Code Section 101029 and 120295. Such violations will be enforced by the Police Department, City Attorney/City Prosecutor's Department, Public Health Department, and/or any other agency designated by the City Manager for enforcement.

LA County reported 57 more deaths and 1,603 new cases Thursday. As of Thursday, there have been 227,346 cases and 5,446 deaths from coronavirus in the county.

While new coronavirus infections in the U.S. have trended downward in recent days, the seven-day average of reported new daily cases in five major European cities has more than doubled since the end of July, with spikes centered around shopping centers, parties and workplaces, The Wall Street Journal reports. 

Governments are tightening restrictions on gatherings, asking some travelers to quarantine and emphasizing the importance of masks, hoping this will be enough to curb the surge without a broader shutdown that might hurt the economy. “The virus is reaccelerating,” French President Emmanuel Macron said this week. “Much vigilance is needed.”

The U.S. still far exceeds all other countries in Covid-19 cases and deaths. Even with the recent uptick in Europe, the seven-day average of new cases in the U.S. is still about five times the number across Germany, France, Spain, Italy and the U.K.

Over the past week, an average of 46,020 new infections has been reported in the U.S., a decrease of about 17 percent from the average two weeks earlier, according to The New York Times. New case counts are increasing in nine states, declining in 24 states and Washington, D.C., and staying about the same in other states, according to The Times, although the average number of daily deaths remains around 1,000.

Also: There are more than 22.7 million confirmed cases globally, with more than 794,000 deaths, according to the Johns Hopkins University tracker. In the U.S., there are nearly 5.6 million cases and more than 174,000 Americans have died.

Ending a series of weekly declines, new applications for unemployment benefits unexpectedly rose by 135,000 in the week ended Aug. 15, one of a number of signals that the economy isn’t close to being out of the woods. But the data do show the job market is improving, though more slowly than in the spring: The number of people collecting benefits through regular state programs, which cover most workers, decreased to about 14.8 million for the week ended Aug. 8, the lowest since April.

The seasonally adjusted unemployment rate in Los Angeles County declined over the month to 17.5 percent in July 2020, from a revised 19.4 percent in June 2020, and was above the rate of 4.4 percent one year ago. Civilian employment increased by 74,000 to 4,064,000 in July 2020, while unemployment decreased by 95,000 to 863,000. The civilian labor force decreased by 22,000 over the month to 4,926,000 in July 2020. (All of the above figures are seasonally adjusted.) The unadjusted unemployment rate for the county was 18.2 percent in July 2020. Between July 2019 and July 2020, Los Angeles County nonfarm employment decreased by 424,900, or 9.4 percent.

The California seasonally adjusted unemployment rate was 13.3 percent in July 2020, 14.9 percent in June 2020, and 4.0 percent a year ago in July 2019. The comparable estimates for the nation were  10.2 percent in July 2020, 11.1 percent in June 2020, and 3.7 percent a year ago.

Questions remain about which states will participate in the program to offer $300 a week in federally funded enhanced unemployment benefits.

For small-business owners, one-time changes to the tax code could help this year—whether your business is on the ropes or is booming.

Some people want businesses and even law enforcement to do more to enforce mask requirements in stores and other public places, Marc Fisher reports for The Washington Post. Thirty-four states and Washington, D.C., have mask requirements on the books.

“They need to meet them at the door and say they can’t come in,” says Frank DeRiso, a union president in upstate New York who wants a local supermarket to bar maskless shoppers from entry. “Tell them we’ll shop for you if you won’t wear a mask. People are getting sick and dying. It’s time to enforce this.”

Calirornia burning: At least five people have been killed in the wildfires that have scorched more than 700,000 acres in Northern and Central California. With the state already reeling from Covid-19, record heat and power outages, nearly 11,000 lightning strikes on bone-dry vegetation kindled some 370 separate fires, about two dozen of them considered major, according to the Los Angeles Times.

Tens of thousands of people have been evacuated and millions are being exposed to hazardous air pollution in the Bay Area and other locations. Hundreds of structures have been destroyed. One of those killed was the pilot of a fire-fighting helicopter that crashed in Fresno County, triggering another fire, the Los Angeles Times reported. Many of the people interviewed by the Times said that year after year of evacuations was wearing on them, and they are contemplating a move.

BEWARE: In the wake of emergency assistance available to help small businesses in response to the Coronavirus pandemic (COVID-19), the SBA is urging disaster loan applicants seeking federal aid to be alert to phishing campaigns and scams. These malicious actors are impersonating the SBA and its Office of Disaster Assistance to collect personally identifiable information (PII) for fraudulent purposes.

NEW ROUND OF GRANTS:

LISC Neighborhood Grants: Thanks to generous funding from Lowe's, small business owners in your area are invited to apply for the Neighborhood Business Grant program. Before you apply, please note: Only businesses located in the designated cities are eligible to receive a Neighborhood Business Grant. Use this map to confirm eligibility. This program is separate from previous small business grant applications from LISC. You must submit a new application to be considered for a Neighborhood Business Grant. Application deadline is Sunday, August 23rd at 11:59 pm ET. Read More

Small Business, Big Heart Grant Program TMC Community Capital Grant Deadline Extended: August 28, 2020. Small businesses are the heart of our community, yet they have been hit the hardest by recent events. To help businesses on their path to recovery, TMC Community Capital is offering grant support. Access the link below to register for the Webinar to learn more. #TMCSmallBizBigHeart.

Residential Rent Relief: Applications are now open for LA County COVID-19 Rent Relief through August 31, 2020. Assistance is available for LA County renters, with the exception of residents living in the City of Los Angeles, as the City also received its own allocation of CARES Act funds and has its own programs for City Residents. Eligible renters must qualify based on income and have struggled to pay rent, due to the COVID-19 pandemic. Their landlord must provide a W-9 and sign a participation agreement in order to have the rent paid on behalf of the tenant.

 

Apply at 211la.org/lacounty/rentrelief, which is available 24/7, or by dialing 2-1-1 between 8 a.m. to 8 p.m. FAQ here

LA County Assessor's Disaster Relief Program

If your property has been damaged by this year's civil unrest incidents which began on May 26, 2020 (or by any natural disaster or unforeseeable occurrence, such as an earthquake, fire, flood, etc.) you may be eligible for property tax relief through the Disaster Relief Program offered by LA County Assessor Jeff Prang's Office. Those found eligible for disaster relief will see a temporary reduction on the assessed value of their property - and property taxes - which will remain in effect until damage repairs are completed. To qualify, applicants must have sustained a minimum of $10,000 in physical damage to their property; and must submit a Misfortune & Calamity Claim (M&C) within 12 months of the disaster date

Business owners considering this disaster relief should know: 1) Tax relief is only available for taxable property. Taxes are paid on business personal property (such as machinery, equipment, and furniture), but generally not on inventory or merchandise. 2) If the business rents the space, then relief for damage to business personal property (equipment and furniture) would be filed for by the business, while relief for damage to real property would be filed by the landlord. To learn more or apply to the County Assessor's Disaster Relief program, visit assessor.lacounty.gov/disaster-relief.

SBA Disaster Relief Deadline Has Been Extended

The U.S. Small Business Administration (SBA) extended the deadline to apply for a disaster recovery loan to September 16, 2020 for LA County business owners who suffered physical or property damage due to the civil unrest incidents that began on May 26, 2020. Read this week's announcement for more on the deadline change and how you can apply.

Last week LA County announcedthe creation of a COVID-19 Rent Relief Program which aims to assist low-income renters and property owners who have struggled to pay their rent and/or who are behind on paying rent due to COVID-19. Today, we offer you a multi-lingual Toolkit and FAQs, so it's easier to share the good word before the application filing period (August 17 through August 31) comes and goes!

LA COUNTY RELIEF GRANTS

LISC LA has partnered with the County and City of Los Angeles along with other philanthropic partners to oversee and manage the new LA COVID-19 Regional Recovery Fund. The regional Fund will create a much-needed new wave of relief and recovery tools for small businesses, non-profits providing essential services, immigrant-owned enterprises and the most vulnerable Angelenos impacted by COVID-19. They have expanded the criteria to include more businesses. The first phase of the program includes a $3 million grant fund for microenterprises, small businesses and nonprofits.The Round 4 application period will open August 31st.

Before completing the application, please review our Grant Information and FAQ

Please keep the following in mind:  

  • For business owners with multiple businesses, please answer this survey based on your largest business owned.  
  • Each awardee is limited to one grant.
  • Grants will be made to qualified businesses and based on accurate and complete submission and verification of required documentation.

PRIOR INFORMATION:

City of Pasadena officials announced 128 new cases of Corovnavirus last week, about 20 new local cases of the Coronavirus each day. More than half of the City's cases were people under 40 years old. No new deaths were reported as the city’s case count continued to move towards 2,000. So far there have been 1,956 cases and 106 deaths. Meanwhile cases at Huntington Hospital appear to be on the decline.

Los Angeles County saw 2013 new cases and 35 deaths from Coronavirus. So far, LA Cunty has had 220,762 cases and 5,245 deaths. The Los Angeles Times did an analysis of the reopening here. 

Also: California, which has recorded more than 600,000 coronavirus cases, saw the highest weekly death toll in August since the pandemic began, with 969 deaths reported in a seven-day period, Rong-Gong Lin II and Iris Lee report for the Los Angeles Times. The state’s vast Central Valley, where jobs in agriculture and food processing are concentrated, has been hit particularly hard. There have been major outbreaks at a poultry processing plant, a meatpacking facility and a frozen-food packager, and the low-wage workers who staff such businesses may not be able to afford to skip work and stay home, either because they could face eviction or other financial hardship if they don’t work, or because their employers have threatened that they could lose their jobs.

The United States reported its largest single-day death toll since May on Wednesday, with 1,499 people dying because of Covid-19, CNN reports. The seven-day average of new deaths has been above 1,000 for 18 consecutive days. There are now more than 5.2 million cases in the U.S. with more than 167,000 deaths, according to the Johns Hopkins University coronavirus tracker.

New York Times analysis found that there have been at least 200,000 more deaths in the U.S. than usual since March, probably a better measure of the true toll of the pandemic. Globally, nearly 21 million cases have been recorded, with more than 760,000 deaths.

The imapct on employment, business and industry has been catastrophic. Here is a link to the UCLA/Alan Matkins Economic report on commercial real estate. In part, they found that the current recession has tripled down on the struggles retail already faced during the previous economic expansion. First, household loss of income and shelter-in-place policies reduced current demand for brick-and-mortar retail. Second, the inability to physically frequent many retail establishments created a new set of online shoppers. Third, increases in the savings rate on the part of households in response to the recession portends less consumption. To be sure, some activities will return, particularly personal services and experiential retail. However, marginal properties will not find tenants willing to pay sufficient rent to keep the properties in the retail space.

More than 2,000 students, teachers and school staff members across five states are in quarantine after over 200 coronavirus cases were reported shortly after restarting classes, Christina Walker, Annie Grayer, and Elizabeth Stuart write for CNN. In one Georgia school district that began in-person classes on August 3, more than 1,100 students, teachers and staff members are under quarantine and more than 50 positive cases have been reported. School districts in Alabama, Mississippi, Oklahoma and Indiana have had to do the same. Also: The Georgia high school depicted in the viral photo of a crowded school hallway where few students were wearing masks has switched over to virtual learning after nine positive cases of coronavirus were reported, Dakin Andone and Chuck Johnston report for CNN. Hannah Watters, the student who took and shared the photo, was initially suspended for it, but her mother told CNN that the suspension was later reversed. “My biggest concern is not only about me being safe,” Watters said. “It’s about everyone being safe because behind every teacher, student and staff member there is a family, there are friends, and I would just want to keep everyone safe.”

Weekly new jobless benefits claims fell below one million last week for the first time since March, The Wall Street Journal’s Sarah Chaney reports. Still, the number of people collecting unemployment benefits is twice that of the peak of 6.6 million in 2009 during the Great Recession. The extra $600 a week that out-of-work Americans were receiving expired at the end of July. President Trump created a new program through an executive order that he said would add $400 to unemployment benefits—$300 from the federal government and $100 from states—but states have vocally protested, citing huge budget shortfalls. So the extra cash will likely be reduced to just $300 a week, Ben Casselman and Emily Cochrane write in The New York Times. More significantly, it could be weeks or months before the extra benefits start arriving.

BEWARE

In the wake of emergency assistance available to help small businesses in response to the Coronavirus pandemic (COVID-19), the SBA is urging disaster loan applicants seeking federal aid to be alert to phishing campaigns and scams. These malicious actors are impersonating the SBA and its Office of Disaster Assistance to collect personally identifiable information (PII) for fraudulent purposes.

NEW ROUND OF GRANTS

LA County Assessor's Disaster Relief Program

If your property has been damaged by this year's civil unrest incidents which began on May 26, 2020 (or by any natural disaster or unforeseeable occurrence, such as an earthquake, fire, flood, etc.) you may be eligible for property tax relief through the Disaster Relief Program offered by LA County Assessor Jeff Prang's Office. Those found eligible for disaster relief will see a temporary reduction on the assessed value of their property - and property taxes - which will remain in effect until damage repairs are completed. To qualify, applicants must have sustained a minimum of $10,000 in physical damage to their property; and must submit a Misfortune & Calamity Claim (M&C) within 12 months of the disaster date

Business owners considering this disaster relief should know: 1) Tax relief is only available for taxable property. Taxes are paid on business personal property (such as machinery, equipment, and furniture), but generally not on inventory or merchandise. 2) If the business rents the space, then relief for damage to business personal property (equipment and furniture) would be filed for by the business, while relief for damage to real property would be filed by the landlord. To learn more or apply to the County Assessor's Disaster Relief program, visit assessor.lacounty.gov/disaster-relief.

SBA Disaster Relief Deadline Has Been Extended

The U.S. Small Business Administration (SBA) extended the deadline to apply for a disaster recovery loan to September 16, 2020 for LA County business owners who suffered physical or property damage due to the civil unrest incidents that began on May 26, 2020. Read this week's announcement for more on the deadline change and how you can apply.

Last week LA County announcedthe creation of a COVID-19 Rent Relief Program which aims to assist low-income renters and property owners who have struggled to pay their rent and/or who are behind on paying rent due to COVID-19. Today, we offer you a multi-lingual Toolkit and FAQs, so it's easier to share the good word before the application filing period (August 17 through August 31) comes and goes!

LA COUNTY RELIEF GRANTS

LISC LA has partnered with the County and City of Los Angeles along with other philanthropic partners to oversee and manage the new LA COVID-19 Regional Recovery Fund. The regional Fund will create a much-needed new wave of relief and recovery tools for small businesses, non-profits providing essential services, immigrant-owned enterprises and the most vulnerable Angelenos impacted by COVID-19. The first phase of the program includes a $3 million grant fund for microenterprises, small businesses and nonprofits.The Round 6 application period is now open. Click here to apply. Your application must be completed by Monday, August 24th, 11:59 p.m. ET. 

Before completing the application, please review our Grant Information and FAQ

Please keep the following in mind:  

  • For business owners with multiple businesses, please answer this survey based on your largest business owned.  
  • Each awardee is limited to one grant.
  • Grants will be made to qualified businesses and based on accurate and complete submission and verification of required documentation.
  • This round of applications must be submitted by Monday, August 24th, 11:59 p.m. ET.

 

LA COUNTY PROTOCOLS FOR COLLEGES AND HIGHER LEARNING FACILITIES, CHILDCARE CENTERS and more

LA County's Department of Public Health (DPH) has released it's Protocol for Institutes of Higher Education, which, among other things, states essential operations at colleges and universities may continue, but most academic instruction must continue to be done virtually. Regrettably, LA County's community transmission rates remain high. (Pasadena protocols are the same.)

If you haven't read it yet, below we share highlights on what's new or may have changed:

  • Institutions may continue to offer in person training;
  • Instruction only for students who are or will become part of the essential workforce (and only for required activities that cannot be accomplished through virtual learning);
  • Faculty and other staff may come to campus for the purpose of providing distance learning, and other activities related to the purposes above, as well as maintaining minimum basic operations; 
  • Colleges and universities should limit their on-campus student residency to only providing housing for students who have no alternative housing options;
  • Collegiate sports may ONLY proceed in compliance with all the California Department of Public Health Specific Interim Guidance for Collegiate Athletics.

 

DPH continues to work closely with the State to ensure that when students return to campuses, the environment will be safe for all. As guidance is updated, we will let you know.

Protocols for Child Care & Extended Day Programs

As County students, families, educators and care providers navigate the beginning of a new school year, LA County recognizes that extended day programs for school-aged children are an essential piece of the puzzle for working parents. These programs provide essential enrichment activities, and help children stay healthy while socializing with their peers in the periods before and after school.

To help get virtual learning started on the right foot, LA County's Department of Public Health (DPH) developed protocols for early childhood education, childcare programs for school-aged children, and day camps. Protocols issued earlier this week include the following highlights:

  • Childcare centers may now have more students per class (increased from 10 to 12)
  • Childcare programs can now offer physical activity & academic enrichment activities before, during and after the normal school day.
  • Extended day programs will now have to follow similar rules as childcare & day camps: 
    • staff and students are required to maintain a safe physical distance;
    • wear cloth face coverings while they are together; and
    • staff and students will be screened before the start of activities each day, and will need to take detailed actions if anyone in the program develops COVID-19 symptoms.

LA County continues to urge residents to wear masks, socially distance from people you don't live with, and wash hands regularly, in order to slow the spread of COVID-19. In-person learning for students in TK-12 can not take place until LA County's case rate drops to 200 cases per 100,000 population, per State guidance. 

Learning Together Safely

To help children get back to school, and parents back to work, LA County will be sharing regular content on resources and support for distance learning. County students, parents, educators, child care providers, or administrators are invited to read and share what you see here to ensure we are all "learning together safely" during the COVID-19 crisis.

Heard of the COVID-19 Education Response Fund?

In response to the COVID-19 crisis, the Greater LA Education Foundation (Greater LA) has established the COVID-19 Education Response Fund to coordinate community, business and philanthropic resources in support of the LA County Office of Education (LACOE) and the immediate (and evolving) needs of school districts - and families.

To learn more about this effort or to contribute to the fund, visit calfund.org/greaterla.



The Pasadena Chamber is one of the founders of the California Coalition for Safe Re-Opening. We are asking the State of California to do three things:

1. Create a safe reopening task force that would help formulate a long-term, clear (simple to follow) roadmap to reopening so that businesses in California can rely on for guidance, clarity and the ability to reasonably plan for the future.
2. Provide funds to county and local health departments to facilitate enforcement of health requirements for those who do not follow protocols for safe operations.
3. Provide a relief fund to support those businesses who invested in safety and sanitary practice protocols and who have been negatively impacted by the revised closure orders in California.

You can find more information here:  http://www.pasadena-chamber.org/business/take-action-now
Learn more about the Chamber's proposal for a Three Point 

Click here to Take Action Now and add your name and/or organization to those calling for safe, reasonable, reliable and supportable future for California. 
         
AND

Have you seen the comet? Neowise, discovered by a JPL led project has passed the sun and is visible for the next couple of weeks in the night sky just after dark. Look toward the northwest under the Big Dipper. If you have binoculars or a telescope, you'll find it if the clouds permit.

It's actually in the photo, but blurry and tiny.

Even with all the weirdness, apprehension, fright and dread, some wonderful things happen.

Be safe, be well and wear a mask over your mouth and nose when you are in public, please

 

Congress authorized an extension of PPP loan application period.

With less than four hours before the PPP was set to expire at 11:59 p.m. ET on June 30, the Senate unanimously passed a bill to extend the PPP application deadline until Aug. 8. The bill passed the the House on Wednesday, and now heads to President Trump for a signature.

The bill’s extension of the PPP comes after the program was set to end with over $130 billion left of unused funds for the taxpayer program. As of Tuesday night, the latest data from the Small Business Administration shows the program lent more than $520 billion in emergency loans to over 4.8 million American small businesses. The loans are intended to help businesses keep employees on the payroll, can range up to $10 million per loan, and can become grants.

Newsom orders bars and restaurants closed (again).

Governor Newsom orders all restaurants in LA County to close for indoor dining. Only outdoor dining, take-out service, curbside pick-up and delivery allowed.

Effective immediately the California Department of Public Health is requiring counties that have been on the County Monitoring List for at least 3 days to move certain sectors outdoors or they must close. Bars are also ordered closed. Los Angeles County is among those listed.

These businesses must close indoor operations/service for at least three weeks:

  • Restaurants
  • Wineries and Tasting Rooms
  • Movie Theaters
  • Family Entertainment Centers
  • Zoos and Museums
  • Cardrooms
 
Counties with closures should consider cancelling firework shows.Parking lots at many State Beaches near high populated areas will be closed. In counties that close local beaches, state beaches will close as well. This order will remain in place for at least three (3) weeks.

This announcement comes as other states pull back the reopening of their economy, dial back restaurant capacity, and as California counties continue to experience a surge in hospitalizations due to the sudden increase in positivity rates for COVID-19.


Pasadena COVID-19 DISASTER SMALL BUSINESS RELIEF FUND
Pasadena Community Foundation (PCF) launched the online application portal for Pasadena COVID-19 Disaster Relief Small Business Relief Fund grants on Friday, June 26, 2020 at 5:00 p.m. The Fund is a collaboration between the Pasadena Chamber of Commerce, Pasadena Community Foundation, and the City of Pasadena to assist small businesses in recovering from the economic impact of the COVID-19 crisis and resulting business closures, and will provide grants of $10,000 to storefront retail businesses.
Please CLICK HERE to review the grant guidelines and access the application or visit the PCF website at www.pasadenacf.org. The grant application will be available starting at 5:00 p.m. on June 26, 2020. Applications will be accepted through July 10, 2020 at 5:00 p.m.

The Pasadena COVID-19 Disaster Small Business Relief Fund is intended to augment federal, state, and local aid in supporting Pasadena businesses and sustaining the local economy. The City of Pasadena has seeded the fund with an initial gift of $500,000, with the goal of assisting 50 or more small businesses. The City will match all private philanthropic gifts to the fund up to $250,000, creating the potential for $1 million in assistance. The Fund will accept donations from individuals, businesses, and foundations. (See below)

Local storefront retail and restaurant businesses are strongly encouraged to apply. The fund will prioritize business owners who have not received financial assistance from federal and state-level COVID-19 relief programs, including the Paycheck Protection Program. Businesses receiving grants must be located within the physical boundaries of Pasadena. The selection process will also consider local ownership and whether businesses employ Pasadena residents. Once awarded, grant funds may be used for business-related operational costs, including COVID-19-related expenses and re-opening compliance costs.

New Round of LA County Grants
The County of Los Angeles, the City of Los Angeles, and private philanthropy have partnered to deploy $3 million dollars in grants for small businesses, non-profits and microentrepreneurs in a newly launched LA Regional COVID-19 Recovery Fund. The first phase of the Recovery Fund will include grant opportunities of $5K for microentrepreneurs and $15K for small businesses and nonprofits. The grant program will offer a total of six rounds, opening July 6th through September 25th. The second phase will launch in the next few months and will include loans. For information visit www.LACOVIDfund.org for more information. Here is the link to watch the first Recovery Fund webinar. https://www.youtube.com/watch?v=rv0y3CRaILM#action=share. There will be other webinars.

Resources to help you reopen

Pasadena Chamber member Stark Spirits distillery retooled to manufacture approved sanitizer. You can find all the details here to get your cleaning and sanitizing products locally.

Essential PPE For Reopening - The Space Sanitizing Mister :  One of our newest members, Giana Korth, is here to solve all of your Reopening challenges with a game changing new machine - The Space Sanitizing Mister. This simple and elegant machine kills 99.9% of all viruses, bacteria, and germs in a 300 sq ft space. With its human and food safe air disinfecting capabilities, it can safely disinfect an entire room in 10-15 mins and will continuously do so while operating. Most importantly it provides a visible peace of mind, which we are finding one of the highest priorities upon reopening. It has become an invaluable product for many business owners across all industries - Healthcare offices, schools, gyms, spas, hotels, restaurants, office buildings, retail stores, etc. Giana is a Pasadena native, and her parent's local optometry practice, Charles J. Korth Optometry, was the inspiration behind this "Magical Mister" as her mom, René Korth, calls it. René was spending hours each day sanitizing equipment, glasses, countertops, etc; both for patient safety and peace of mind. It was becoming impossible to do this, while continuing their exceptional patient eye care. Now, with two Misters in the dispensing area and one in each exam room, all they have to do is turn the Mister on in the morning and they are good to go! If you are interested in seeing the Misters in action, feel free to stop by and check them out firsthand. They also have a number of other PPE products that may prove very beneficial, and are happy to source other items you may need. She looks forward to supporting your business in Reopening safely, effectively and as stress-free as possible! You can get more information and purchase the Misters directly through their company website here. For orders over 10, and all other questions, you can contact Giana directly at giana.korth@tampontribe.com or 626-818-1584. 

On June 1, 2020, a free mobile application for restaurants was unveiled to the community. Pasadena Be Local Strong lists Pasadena area restaurants that are open for business. There are no charges to restaurants to be listed and no cost to for users to download the app. The application is a collaboration between Small World Communication and the Pasadena Chamber of Commerce as part of Small World’s Be Local Strong initiative. The app can be accessed online at https://pasadena.belocalstrong.com/.

Businesses that want to be listed on the site can go to: https://belocalstrong.com/home/submit-your-listing/ and put in their information. Right now, the app only lists restaurants, but retail and service businesses will be added soon. The app is available to any retail or service business in the greater Pasadena area. Membership in the Pasadena Chamber of Commerce is not required to be listed.

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The City of Pasadena launched expedited permit and plan check processes to facilitate the rapid reopening of qualified dining and retail establishments seeking to comply with COVID-19 protocols and social distancing requirements. The City will also allow certain restaurants to temporarily expand dining areas outdoors. The online application portal has been created to facilitate submittal of these applications and to ensure streamlined departmental review within the expedited timeliness. To learn more about these temporary regulations and processes, or to submit an online application, visit www.cityofpasadena.net/reopening-permits.  

Exer Urgent Care, an ER alternative staffed by ER doctors, provides onsite testing for COVID-19 is available at clinic locations across Southern California. Exer is now offering drive-up testing for COVID-19 in Pasadena. In Pasadena, Exer Urgent care is located at 3160 East Del Mar in Pasadena. You are advised to make an appointment in advance.

ChapCare on North Lake Avenue is also providing FREE COVID-19 testing. Call for an appointment.

THE PCC SBDC IS HERE TO HELP. No-Cost Assistance. NEW Webinars. SBDC advisors are available to meet with you via Zoom. Business growth and recovery assistance includes: Disaster Loan Applications; "Life After Covid" Business Planning; Creating New Sales Streams; Leveraging Resources; And much more; Contact us for no-cost assistance. 626-585-3105 REGISTER FOR ASSISTANCE   or CONTACT US

IF YOU NEED PROTECTIVE EQUIPMENT, SANITIZER OR OTHER ITEMS OR INSTALLATIONS TO MEET PUBLIC HEALTH STANDARDS PLEASE PURCHASE THOSE ITEMS LOCALLY. SUPPORT THE BUSINESSES YOU WANT TO SUPPORT YOURS!

Please follow the guidelines and maintain social distancing. If at all possible, when you are in public and could interact with anyone at all, please wear a mask. You can make your own. (Click here for a 'how-to') or purchase a mask through one of these links:

Here are some local resources you may need (and can support local businesses as you do):

The Print Spot is offering free Open/Closed/Taking Orders signs for any business that wants it. To pre-order, please email Paul@pasadena-chamber.org.  THESE ARE FREE FOR PASADENA CHAMBER MEMBERS COURTESY OF THE PRINT SPOT.

Download the order form here: Print_Spot_Pasadena_Chamber_window_sign_offer_flyer_FINAL.pdf

The Print Spot can also provide 6 feet distance floor indicators, along with signs reminding emloyees to wash hands as well as traffic directional signs for those narrow hallways. These are not free but The Print Spot is always competitive. Call The Print Spot at 323-269-4218; printspot323@gmail.com www.goprintspot.com.

Please follow the guidelines and maintain social distancing. If at all possible, when you are in public and could interact with anyone at all, please wear a mask. You can make your own or purchase a mask through s number of Chamber members.

Shield48 is a reusable face shield used as a personal protective equipment (PPE) and manufactured in Europe in cooperation with infectology and ICU specialists in conformity with the official guidelines from CDC and WHO. Each reusable face shield set includes 3 replaceable screens that can endure 100 cycles of sanitizing. Shields48 are comfortable to wear and ensure your protection all day everyday. Download the flyer here: http://www.pasadena-chamber.org/sites/default/files/media/Rose_Walk_Global_Shield48_Flyer_USA_0.pdf

Face protection can be purchased through Pasadena Chamber member Beck and Call. Click here to email for info. They can create branded PPE equipment for you and your business.

Maintco Corp. is a woman owned Pasadena Chamber member organization located in Burbank that caters to construction, maintenance and sanitation needs of varying industries. Maintco Corp. created its Maintco Certification Program that uses OSHA-approved processes to encourage a #SaferLA as businesses reopen and operate with the recent COVID-19 related restrictions and regulations. The 5-Step Maintco Certification Program Includes: Sanitizing the Facility - Maintco technicians will deep clean and sanitize all hard and porous surfaces using CDC-approved and EPA-registered sanitizers. Installing Air Filtration - Maintco’s certified technicians will install a CDC-recommended HEPA Filtration System into HVAC units to capture 99.97% of airborne allergens and viruses. Physical Protective Barriers - Maintco technicians will install translucent acrylic barriers or sneeze guards in areas requiring close physical contact. Touchless Technology - Maintco’s certified plumbers and electricians will install motion-sensored appliances and technology (toilets, hand dryers, lighting, air conditioning, door openers, etc.) throughout the facility. Visual Reminders - Maintco technicians will distribute informational and directional signs at entrances, restrooms, and other highly frequented areas. Contact Lindsay via phone or email for information on how a Maintco Certification can help your business promote a #SaferLA.  Email - lindsay.hornsby@maintco.com Cell - (951) 805-337

Pasadena Restaurateurs that may be reopening soon to help them accommodate their Social Distancing Seating when guests return.  Many will be using additional sidewalk space, portions of parking lots, patios and areas not currently used.  Dolphin Event Service's website has many useful selections on the header that help explain how a typical set-up is done.  Whether it be Vinyl fencing, lattice or hedge panels, barricades, or even stanchions, we can create areas with comfortable access/egress that will maintain the CDC and County distancing guidelines.  We offer discounted monthly rates designed especially for the Covid-19 crisis that are affordable.

Face covering ad

M3 Office has solutions for social distancing and workplace safety. Download the info here:  M3 problem_solving_product_suggestions.pdfM3_return to office items.pdf

Finding an abandoned baby in the mountains of the San Gabriel Valley inspired Azita Milanian to create the “Children of One Planet” Foundation. To learn more about this amazing and life-altering experience, go to http://childrenofoneplanet.org/howwehelp.htm. The Children of One Planet” Foundation is a non-profit organization that promotes the well-being and health of children from all over the world.  To help support our cause, please purchase necessary facial coverings for your businesses and employees.  The flier with information is here:PDF icon TOSCAMasks-1page-covid-logo.pdf. To learn more please call Azita at (626) 712-3451 or email us at  azita@childrenofoneplanet.org.

Hello Pasadena businesses.  I would like to create and gift a free “Branding” photo session for your business.  I am looking for upto 5 Pasadena small businesses that have been affected by the Covid-19 shutdown.  I would like to highlight your business with a complete photo session which captures your business space, and yourself as a portrait.  Photographer Jerry Camarillo (multiple Images of Pasadena Photo Contest winner) wants to help promote you and your business.  Via social media and the like.  You are free to use the images as you’d like as well of course.  This is for you to show off what makes you, you and it fits into my tag line, ‘Reveal Your Awesome”. If it is a restaurant, I will shoot your space with 4 to 5 images, 3 to 5 dishes if possible, and yourself in the space.  I will also interview you about how you are moving forward post Covid.  A simple sentence or two can be enough, more is welcomed. This all serves as a small way in how I can be of service to you, and you are also helping me build a portfolia of “Personal Branding Photography”.  Its a win, win !  Thank you for your consideration, and let’s get back to business. Always grateful Jerry Camarillo Voted Best Photographer in Pasadena www.jerrycamarillophotography.com 626-375-6684

EVENT SPECIALISTS HAS A NEW PROTOCOL FOR CLEANLINESS AND PERSONAL SANITATION AT FESTIVALS AND LARGE GATHERINGS. You can find information here: Purely_Sanitizing_for_Fesitval_Presentation_from_Event_Specialists.pdf

SBDC Offers Daily Webinars on COVID-19 Relief Options (plus 3 Weekly Webinars in Spanish!)

California’s SBDCs are hosting a daily live webinar and Q&A on the Economic Injury Disaster Loan and the Paycheck Protection Program. 

Daily, 3pm. Register here for free.

Webinar en Español Todos los Lunes, Miercoles, y Viernes a las 12 pm Regístrese Aquí

Additionally, Pasadena City College's SBDC office is offering SBA Loan Updates every Tuesday and Thursday.