Come celebrate and be part of the sixth annual Masters of Taste, as L.A.’s premier outdoor, luxury food and beverage festival returns and will be taking place on Sunday, April 2^nd, 2023, from 3:00 pm to 7:00 pm on the field of the Iconic Pasadena Rose Bowl. 100% of the proceeds will directly benefit Union Station Homeless Services, a non-profit organization celebrating 50 years of providing homeless services and housing for thousands of neighbors.

Pasadena Chamber of Commerce Masters of Taste promo.png

Born and raised in Oxnard, California, Chef Michael Reed comes from a family with a passion for food. Thanks to his parents, Michael grew up around the barbeque and the smell of fresh, home-made pies. His family cooked every day, pulling ingredients straight from the garden which went on to inspire Michael’s passion for food and hospitality. After starting down a collegiate path that was separated from the food industry at University of Santa Barbara, a track injury prompted Michael’s decision to make a change. Months later, Michael was enrolled in the Culinary Institute of America in New York. While in culinary school, Michael Reed cooked at The Modern, the acclaimed restaurant at the Museum of Modern Art in Manhattan. After graduating in 2008, Reed returned to Southern California and worked at David Myer’s Michelin-star rated Sona, as well Xiomara per a recommendation from Nancy Silverton at the age of 26. In 2011, Chef Reed and Kwini Reed jointly created high-end catering company, Root of All Food which specializes in high-end boutique catering, in-home cooking and events, and catering to Southern California. Some of Root to All Food’s previous clients have included Gwen Stefani, Gavin Rossdale, The W Hotel, and Sugar Ray Leonard. During the summer of 2014, Reed opened DTLA brunch darling, Poppy + Rose, a restaurant that specializes in classic American diner-fare made from scratch with a seasonal menu. He owns the restaurant alongside his wife, Kwini Reed. In 2021, Poppy & Seed opened, branching more upscale service and cuisine in a modern greenhouse setting. Located in the Anaheim Packing District, Poppy & Seedtotes a menu of refined American fare. 

Host Kwini Reed is a Southern California native, wife, mother, and entrepreneur. She is the co-owner of brunch restaurant, Poppy + Rose in Downtown, Los Angeles, Anaheim dining destination, Poppy & Seed, and upscale catering company, Root of All Foods with husband and chef of these concepts, Michael Reed. Kwini Reedcomes from a large family that values community, generosity, and a strong work ethic – traits that have helped her succeed in her career and personal endeavors. A graduate of California State University, Fullerton with a Bachelor of Science in Marketing, she now has over a decade of experience in business, finance, and human resource management, having worked at companies throughout LA, including The Standard Hotel, Band of Gypsies, and Brandy Melville USA. In her current day-to-day, she oversees operations of Poppy + Rose, Poppy & Seed, and Root of All Foodmanaging finances, strategizing new concepts for the restaurant, spearheading collaborations, and more. She and Michael Reed have received numerous accolades for these concepts, including Orange Coast Magazine's “Best New Restaurant” (Poppy & Seed); and CBS Los Angeles’ “Best All-Day Breakfast Restaurants in LA” (Poppy + Rose) - among others. She pioneers Poppy + Rose and Poppy & Seed'sgiving back initiatives as well, coordinating meal donations to organizations across LA, supporting first responders, social justice causes, youth development programs, and more. She is active with local nonprofits, such as Brown Bag Lady, which provides meals to people experiencing homelessness in LA. In addition, she participated in the James Beard Women's Entrepreneurial Leadership (WEL) program in 2021, which is focused on empowering women food industry entrepreneurs and restaurant owners and is a member of Re:Her a non-profit with a mission to empower and advance all women identifying food and drink entrepreneurs by way of innovative platforms. In October 2022, Kwini Reed participated in the LA Chef Conference as a co-moderator of a panel on the future of restaurants and in 2023, Kwini and Michael Reed will open Poppy + Rose in San Pedro, offering casual brunch and a refined dinner menu.

Masters of Taste 2022 was a sold-out event that attracted over 3,000 guests and garnered media attention all throughout Southern California and beyond. The sixth annual Masters of Taste 2023 is also expected to bring over 3,000 food and beverage enthusiasts together for one afternoon to celebrate this exhilarating festival, which will include the finest fare from over 100 Culinary Masters and restaurants, delectable sweets prepared by L.A.’s top Sweet Masters, top Beverage Masters who will be featuring signature handcrafted cocktail tastings from over 25 spirit brands and top cocktail bars, a premier 50-Yard-Line Cocktail Bar, select wineries, local craft breweries, cold-pressed juices, cold brew coffee, live entertainment and much, much more. 

Some of this year’s Masters of Taste 2023 participating Culinary Masters andRestaurants include:

Poppy + Rose and Poppy & Seed 2023 Hosts Chef Michael Reed & Kwini Reed – Downtown Los Angeles, Anaheim

Angelenos’ Wood Fired Pizza Chef Carmen Samaniego – Los Angeles

Arth Bar + Kitchen Chef Mihir Lad – Culver City

Ayara Thai Chef Vanda Asapahu – Westchester

1212 Santa Monica Chef Luca Maita – Santa Monica

Agnes Restaurant and Cheesery Chef Thomas Kalb – Pasadena

Alexander’s Steakhouse Chef Richard Archuleta – Pasadena

Casa Cordoba Chef Rebelino Villalta - Montrose

Celestino Ristorante Chef Calogero Drago – Pasadena

Champion’s CURRY Chef Yoya Takahashi – Downtown Los Angeles

Chili John’s Chef Stephen Hager - Burbank

City Club Los Angeles Chef Victor Munoz – Downtown Los Angeles 

Fat Boys Chef Michael Gray – Pasadena, Los Angeles

Gabi James Sarah Gabriele & Adam Aro – Redondo Beach

Georgia’s Restaurant Nika Shoemaker-Machado – Anaheim, Long Beach

Great Maple Chef Scott Floyd – Pasadena, Anaheim, Newport Beach, San Diego

Gus’s World-Famous Fried Chicken – Burbank, Long Beach, Los Angeles

Hank’s Chef Isaias Peña – Pacific Palisades

Interstellar Chef Angie Kim – Santa Monica

La Bohéme Chef Atsushi Kenjo – West Hollywood

Lunasia Chef Lee Han Fu – Pasadena, Alhambra, Cerritos

Marlou Chef Louis Huh & Chef Marcos Spaziani – Downtown Los Angeles, Koreatown

Mercado Chef Jose Acevedo – Hollywood, Los Angeles, Manhattan Beach, Pasadena, Santa Monica

Per L’Ora Chef Courtney Van Dyke – Downtown Los Angeles

Pez Cantina Chef Bret Thompson – Downtown Los Angeles

Ramen Tatsunoya Chef Ryuta Kajiwara – Pasadena, Silver Lake

Santuari Restaurant Chef Seth Greenburg – Toluca Lake 

Smoke City Char Bar Chef George Huynh – Downtown Los Angeles

Soulmate Chef David Joyce – West Hollywood

Taishi Hainan Chicken Chef Theo Shio – Redondo Beach, Long Beach

The Green Room Chef Czarina Sico - Burbank

The Peppered Goat Chef JohnPaul Arabome – Van Nuys, Las Vegas

VCHOS Wendy Centeno – Los Angeles

West Side Bahn Mi/Street Kitchen Chef Jack Ourfalian – Los Angeles

World Empanadas Chef Matthew Hirtz – Burbank

Yardbird Chef Eduardo Osorio – Los Angeles

Yuca’s Restaurant Socorro “Mama Yuca’s” Herrera – Pasadena

 Sweet Masters: A select group of Los Angeles Top Sweet Masters will showcase an assortment of delectable desserts such as Bertha Mae’s Brownies, handcrafted pudding from Better Together Sweets, Creamy Boys Ice Cream, plain funnel cake from Drizzle, custom cakes and desserts from Butter Cake Shoppe, French macarons and gourmet cookies from Etoile Filante Patisserie, I Like Pie Bakeshop, Läderach Chocolatier Suisse, deliciously scrumptious scratch baked custom cakes and cupcakes from Lark Cake Shop and Nothing Bundt Cakes, Nomad Ice Pops, Pazzo Gelato, Porto’s Bakery & Café, and more.

Some of this year’s participating Beverage Masters include:

Bars & Spirits: Some of L.A.’s top bartenders and cocktail bars will be creating first-rate craft cocktails and top brands showcasing their finest spirits at Masters of Tastewill include Amaro Angeleno, Beam Suntory, Dulce Vida Tequila, Empress 1908 Gin, Knox & Dobson, Krafted Spirits, Maker’s Mark, Maple Block Liquor Bar, Mario’s Hard Espresso, Mezcal 33, Mi Piace, Neft Vodka, Nosotros Tequila & Mezcal, Qué Padre, Raicilla La Reina, Smoke Lab Vodka, Tequila Juegos Mexicanos, The Raymond 1886, Xoloitzcuintle Tequila, and  Woodford Reserve.

Brewmasters: Beverage Masters who specialize in barley and hops will be presenting top-notch ales, lagers, pilsners and more for guests to sample, sip and savor all throughout the event, including Southern California favorites 14 Cannons Brewing Co., L.A.’s All Season Brewing, Arrow Lodge Brewing, Arts District Brewing Company, Pasadena’s Cerveceria Del Pueblo, Downtown’s Homebound Brew Haus, Juneshine, Kanazawa Hyakumangoku Beer, LFG Seltzer, MacLeod Ale Brewing Co., Arcadia’s first Microbrewery Mt. Lowe Brewing Co., Native Son LA, Over Town Brewing Co., San Fernando Brewing Co., and Tarantula Hill Brewing Co.

Wineries and Sake: A specially curated collection of Wine and Sake Masters will be showcasing their finest varietals including Akagisan Sake, premium boutique winery Ascension Cellars, Bodegas de Santo Tomas, CRŪ Winery, Golden Star Vineyards, Hitching Post Wines, I Love Wine Collections, Moraga Bel Air Vineyards, Anderson Valley’s Navarro Vineyards, Sake High!, Tercero Wines, Veso Aperitifs, Vincola Casta de Vinos, Warson Wine Company, and more.

Non-Alcoholic Beverages: A variety of premium non-alcoholic Beverage Masterswill also be on hand for those who wish to hydrate, caffeinate or regenerate with All Phenoms, Yerba Mate from Erva Brew Co., Humm Kombucha, fresh juices from Summit Juice Co., and boba milk tea from Sunright Tea Studio and Bearology, and more.

 100% of the proceeds from Masters of Taste 2023 will directly benefit Union Station Homeless Services, a 501(c)(3) nonprofit organization that is celebrating its 50^thanniversary of bringing neighbors home. Committed to providing permanent solutions to end homelessness and rebuild lives, Union Station works with unsheltered and very low-income adults and families across the San Gabriel Valley. Recently expanding  into El Sereno and Eagle Rock, Union Station Homeless Services is the lead County agency for Service Planning Area 3 (SPA 3), coordinating homeless services in 36 communities spanning from Pasadena to Pomona. Union Station Homeless Services' mission is guided by the belief that everyone deserves a life of dignity and a place to call home. In the last five years Masters of Taste has raised over $2.7 Million in support of Union Station Homeless Services life-saving programs. 

Masters of Taste 2023 is a 100% outdoor event. Additionally, all guests will be receiving their very own utensils and hand sanitizer to use throughout the event. 

Mark your calendars and see you at the sixth annual Masters of Taste 2023!

Ticket Information: Masters of Taste 2023 will take place on Sunday, April 2^nd, 2023, and this is a 21+ event. A VIP Power Hour will be held from 3:00 pm to 4:00 pm and General Admission will be from 4:00 pm to 7:00 pm. For more information on Masters of Taste 2023, please visit www.MastersofTasteLA.com.

Transportation and Parking: Guests are encouraged to utilize car services – Lyft, Uber, Taxi, etc. – since this event does serve alcoholic beverages and is a 21+ and over event. Complimentary parking is also available at the Rose Bowl.