As a member of the Pasadena Chamber of Commerce, you gain a powerful partner dedicated to helping your business grow and Prosper.

The Pasadena Chamber of Commerce is one of Southern California's most respected business organizations, committed to advancing member success while strengthening Pasadena's economy. Whether you're looking to attract new customers, build valuable relationships, increase your visibility, or influence public policy, your Chamber membership delivers measurable value.

1. A Partner in Your Success

We are pleased to welcome Congresswoman Judy Chu and Councilman Justin Jones to our Ribbon Cuttings

Our experienced and friendly staff is committed to helping your business thrive. From answering questions to making introductions and solving problems, we're here to support your success every step of the way.

2. Increased Credibility

Consumers trust Chamber members. Independent research shows that businesses belonging to their local Chamber of Commerce are significantly more likely to be viewed as reputable and trustworthy, helping attract new customers and strengthen your brand.

3. Build Valuable Business Relationships

Business is built on relationships. The Pasadena Chamber introduces you to business leaders, community leaders, decision-makers, and fellow professionals through networking events, committee involvement, and personal introductions.

4. More Than $2,155 in Annual Member Benefits

Your membership includes services and support valued at more than $1,785 annually, including:

  • Search engine optimized online business listing
  • Annual Business Directory listing
  • Business referrals
  • Marketing and promotional opportunities
  • Educational seminars and workshops
  • Government advocacy
  • Member-to-member discounts
  • Networking events
  • Business resources and expert assistance

Purchasing these services individually would cost substantially more than the price of membership.

Pasadena Chamber CEO Paul Little discussing membership, benefits and the Chamber with attorney Don Schweitzer on the Exhibit A podcast produced by The Schweitzer Law Firm: 

5. Expand Your Online Visibility

Your business receives a search engine optimized listing in the Chamber's online directory, helping customers find you when searching for products and services in the Pasadena area. The Chamber website attracts 4,500 to 6,000 visitors each week, making it one of Pasadena's most valuable online business resources.

6. Promote Your Business

Reach fellow members and potential customers through:

  • Pasadena Perspective digital magazine
  • Weekly Chamber e-newsletter
  • Member-to-member promotional emails
  • Sponsorship and advertising opportunities
  • Annual Business Directory and Visitor Guide
  • Postcard to New Homeowners advertising opportunities

7. Business Referrals

When businesses, residents, and visitors contact the Chamber looking for products or services, we refer Chamber members—not non-members. Referrals provide valuable opportunities to generate qualified leads and new customers.

8. Outstanding Networking Events

mayor Gordo at the Economic and Business Summit
Thank you Mayor Victor Gordo for your welcoming remarks at our Economic and Business Summit.

Build meaningful relationships at our popular:

  • Connection Breakfasts
  • Luncheon Alliance meetings
  • After Hours networking mixers
  • Young Professionals events
  • Business and Economic Summit
  • Inaugural Gala
  • Celebration of the Tournament of Roses®

These events help generate referrals, partnerships, and lasting business relationships.

9. Personal Business Introductions

We help connect members through personalized email introductions, making it easier to develop collaborations, strategic partnerships, and new customer relationships.

10. Education and Business Resources

Gain access to seminars, workshops, and expert guidance on topics including human resources, marketing, finance, business planning, and more. Members also benefit from partnerships with:

  • Pasadena City College Small Business Development Center and Woman’s Business Center
  • U.S. Small Business Administration (SBA)
  • SCORE
  • Other business resource organizations

11. Business Advocacy

The Chamber actively represents the interests of local businesses before city, county, state, and federal government. We work to reduce unnecessary regulations, lower costs, improve the business climate, and advocate for policies that support economic growth.

12. Assistance Navigating Government

Need permits, inspections, or approvals? Thinking about relocating or expanding your business? The Chamber works closely with local government agencies to help members navigate the process more efficiently and successfully.

13. Community Leadership

Demonstrate your commitment to Pasadena while increasing your company's visibility. Chamber members help shape the future of our community through civic engagement, volunteer leadership, and collaborative initiatives.

14. Procurement and Business Opportunities

Participate in business showcases, procurement events, job fairs, and special programs designed to help members discover new markets and business opportunities.

15. Member Savings

Take advantage of exclusive member-to-member discounts, special travel programs, and other cost-saving opportunities that help improve your bottom line.

Join Pasadena's Premier Business Organization

Membership in the Pasadena Chamber of Commerce is an investment in your business's future. You'll gain valuable connections, increased visibility, trusted advocacy, practical resources, and a respected community of business leaders committed to helping one another succeed.

Join today and discover why the Pasadena Chamber of Commerce has been helping businesses prosper for more than a century.

We look forward to welcoming you as our newest member.

Click here to join.