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Grant Opportunity
The Preserve Route 66 Legacy Business Grant Fund is offering grants ranging from $5,000 to $10,000 to support small businesses with historic or cultural connections to Route 66.
Funding can be used for business improvements, equipment, planning, marketing, and other eligible projects.
Businesses do not need to be located directly on Route 66 to qualify but must demonstrate a geographic or thematic connection to the corridor. No matching funds are required.
Application Deadline: November 12, 2026. APPLY NOW!
Apply Here | Grant Guidelines & FAQs
We encourage eligible Pasadena businesses to explore this opportunity!
2026 Election Results
Election Results
In Pasadena, Measure PFD that would tax properties at $0.19 per square foot to fund Pasadena Fire Department programs and buildings is barely short of the 66.66% required for passage. It trails by only 200 votes (or so). It remains to be seen how many votes. Are still outstanding.
Also locally, Judy Chu (D) was re-elected to the House of Representatives and John Harabedian (D) was re-elected to the State Assembly (both by a wide margin).
Statewide elected offices
| Office | Leading candidate / winner | Party | Votes |
| Governor | Xavier Becerra | D | 65.5% |
| Lieutenant Governor | Fiona Ma | D | 65.3% |
| Secretary of State | Shirley N. Weber | D | 66.3% |
| Attorney General | Rob Bonta | D | 65.3% |
| State Controller | Malia M. Cohen | D | 65.3% |
| State Treasurer | Eleni Kounalakis | D | 65.5% |
| Insurance Commissioner | Jane Kim | D | 53.4% |
| Superintendent of Public Instruction | Richard Barrera | Nonpartisan | 58.8% |
Other statewide election results
- California Supreme Court Justice Joshua Groban: Retention approved, approximately 71.4% Yes.
- California Supreme Court Justice Kelli Evans: Retention approved, approximately 72.4% Yes.
The four Board of Equalization district contests also appeared on the statewide ballot. The reported leaders were:
- District 1: Nelson Esparza (D) — no winner recorded in the available report.
- District 2: Sally J. Lieber (D).
- District 3: Mike Gipson (D).
- District 4: Tom Umberg (D).
2. California's 14 statewide propositions
Percentages are Yes votes. A pending result should not be treated as a final passage or defeat.
| Proposition | Subject | Yes | Status |
| 1 | $11.25 billion housing and veterans bonds | 60.79% | Passed |
| 2 | Increase rainy-day fund cap from 10% to 20% | 61.08% | Passed |
| 3 | Make higher income-tax rates permanent for high earners | 60.25% | Passed |
| 4 | Allow public financing of political campaigns | 49.43% | Pending |
| 5 | Change state officer recall procedures | 51.79% | Pending |
| 37 | $25 billion second-mortgage homebuyer program | 62.07% | Passed |
| 38 | $8.4 billion immunology research bonds | 54.41% | Pending |
| 39 | Government-issued voter identification | 39.74% | Defeated |
| 40 | One-time billionaire wealth tax | 46.63% | Pending |
| 41 | New tax restrictions and spending audits | 45.59% | Defeated |
| 42 | Restrictions on new personal-asset taxes | 52.16% | Pending |
| 43 | Two-thirds vote for voter-initiated local special taxes | 43.19% | Defeated |
| 44 | Require health clinics to spend 90% on services | 17.95% | Defeated |
| 45 | Changes to CEQA and environmental review | 44.27% | Defeated |
Give local this holiday season
Buy a Shop Local LA County Card and get a Bonus Card worth 50% of your purchase (buy $100, get $50). It's good at 67 local businesses from Altadena and Pasadena to Malibu and Topanga, and dollars go straight to local businesses. Limit 2 Bonus Cards per purchaser.
Pasadena Chamber members participating include:
Pasadena
- Crossfit Altadena, 2010 Lincoln Avenue
- Deluxe 1717, 1717 E Washington Blvd
- Eccentric Optical, 1775 E Washington Blvd
- Unbound Dance Studio, 1771 E Washington Blvd
- WellRock Strength & Conditioning, 1260 Lincoln Ave, Suite 1600
- Woon, 1392 E Washington Blvd
Altadena
- Altadena Cookie Co, 3027 Lincoln Ave
- Carciofi Design, 865 E Mariposa St
- Crescent Yoga, 2230 Lincoln Ave
- Sidecca, 2455 Lake Ave
- Webster's Community Pharmacy, 2333 Lake Ave
If any of our members would like to join, you can apply through the County here: shop-local-la.yiftee.com/start. It's free for businesses the County accepts.
Want Your Opinion Heard about Pasadena Transportation Policy?
The City of Pasadena Department of Transportation Launched a Community Engagement Effort for a Citywide Active Transportation Plan
Giving input is way too complicated, but please try.
The City of Pasadena Department of Transportation is launching a comprehensive citywide community outreach and engagement effort to guide the development of the City’s Active Transportation Plan (ATP). The ATP will create a community-informed, long-term vision for a safer, more connected transportation network for walking, biking, and connecting to transit. Engagement events will occur throughout the City to ensure that all residents, businesses, and stakeholders have an opportunity to participate in the development of the ATP.
The City invites the community to respond to a survey for this program as an early opportunity to share feedback. Residents and stakeholders interested in providing input can complete the survey on the project web page: bit.ly/PasadenaATP.
There is a map function that asks what you would like for various streets. You access it here: https://fp.mysocialpinpoint.com/pasadena-atp
Once you are on the site, find your street section on the map and tell the City leaders what you would like to see happen. Sidewalk repairs? More amenities? Free parking? You can say nothing, lave the street alone. (That is perfectly valid.)
For more information on the Active Transportation Plan and upcoming outreach opportunities, please visit bit.ly/PasadenaATP or contact the City ATP Project Team at ATP@cityofpasadena.net.
IT IS ALSO PERFECTLY APPROPRIATE TO TALK ABOUT THOSE THINGS THAT MAY MATTER TO YOU AND YOUR BUSINESS: EASY ACCESS BY CAR\PARKING/SIDEWALK REPAIRS/PEOPLE SLEEPING IN DOORWAYS AND ON SIDEWALKS/MAKING SURE OUR STREETS ARE EASY TO NAVIGATE.
There is a map function that asks what you would like for various streets. You access it here: https://fp.mysocialpinpoint.com/pasadena-atp
Do you want more parking? easier access to your business? Safer sidewalks? Tell the City planners what would be best for your business.
Let your voice be heard, too.
New Initiative: Verizon AI Skills for America
Verizon recently announced a $70 million investment in Verizon AI Skills for America—a initiative designed to empower job seekers, small businesses, educators, and local workforces with critical AI skills.
- No-Cost Access: Consolidates high-value training content from top industry leaders, including IBM, Google, Microsoft, Anthropic, Coursera, and OpenAI.
- Who It Supports: Early career professionals, displaced workers, small business owners, and
- local educators.
- Learn More & Register: Visit https://bit.ly/4xO8JbB to access these free resources or share them with your networks.
Interested in Doing Business With the City of Pasadena?
You can find all the information necessary to be considered by CLICKING HERE.
Scam of the Week
This one was new (to me anyway)
Cool right? But I didn't order anything. The sender is not from amazon and if I click on the PDF my data, financial information, computer and state of mind will be taken away.
And here is another take on who might be scamming you, from The New Yorker: Common Scams to Avoid | The New Yorker
Community News and Information
City of Pasadena Department of Transportation Launches Community Engagement Effort for a Citywide Active Transportation Plan
The City of Pasadena Department of Transportation is launching a comprehensive citywide community outreach and engagement effort to guide the development of the City’s Active Transportation Plan (ATP). The ATP will create a community-informed, long-term vision for a safer, more connected transportation network for walking, biking, and connecting to transit. Engagement events will occur throughout the City to ensure that all residents, businesses, and stakeholders have an opportunity to participate in the development of the ATP.
The ATP will gather community input, conduct data analysis, and evaluate projects, programs, and policies to create a plan to advance key transportation improvements, such as:
- Safer and more accessible sidewalks and pedestrian crossings
- Improved bicycle and micromobility infrastructure
- Better walking and biking connections to public transit, schools, parks, and other community destinations
- Traffic safety improvements that reduce serious injuries and fatalities for all road users
- More accessible streets and pathways for people of all ages and abilities
- Improved lighting, shade, and other amenities that make walking and biking more comfortable
- Projects and programs that encourage walking, biking, rolling, and transit use
- Identification of priority projects and funding opportunities for future active transportation improvements
The City invites the community to respond to a survey for this program as an early opportunity to share feedback. Residents and stakeholders interested in providing input can complete the survey on the project web page: bit.ly/PasadenaATP.
For more information on the Active Transportation Plan and upcoming outreach opportunities, please visit bit.ly/PasadenaATP or contact the City ATP Project Team at ATP@cityofpasadena.net.
IT IS ALSO PERFECTLY APPROPRIATE TO TALK ABOUT THOSE THINGS THAT MAY MATTER TO YOU AND YOUR BUSINESS: EASY ACCESS BY CAR? MAKING SURE OUR STREETS ARE EASY TO NAVIGATE. PARKING?
Utility Trades Scholarship Now Open
PWP is seeking eligible students to apply for a $1,000 Utility Trades Scholarship toward their technical/vocational school or community college education. PWP customers who are full-time students and are studying to work within a utility trade such a water operations, power supply, machinist and more are invited to submit a video application by December 31, 2026. View eligibility and application requirements at PWPweb.com/Trades.
Save 20–30% on Solar & Battery Upfront Costs with PWP Rebates
Did you know PWP offers rebates to help residential and commercial electric customers make solar and battery storage more affordable? Residential customers can receive $0.60 per Watt for installing a new rooftop solar system or $1.00 per watt if enrolled in one of PWP’s bill assistance programs. Residential battery storage rebates are $350 per kiloWatt-hour (kWh), with an additional $200 per kWh for income-qualified and Medical Assistance Program participants.
These incentives typically cover 20–30% of system costs, making it easier to invest in clean, reliable home energy. If you're considering solar or storage, now is an excellent time to explore your options. For more information, visit PWP’s website, where both residential and commercial program details, eligibility, and next steps are available.
Pasadena Public Health Encourages Residents To Stay up to Date On COVID-19 Vaccinations as 2026-2027 COVID-19 Vaccine Becomes Available
The Pasadena Public Health Department (PPHD) encourages everyone 6 months of age and older to stay up to date with the 2026-2027 COVID-19 vaccination as California sees an increase in COVID-19 activity this season. While hospitalizations remain low, the percent of positive tests for COVID-19 has reached a moderate level and wastewater concentration is at higher levels in several parts of the state.
Although the number of cases is less than last year, the biggest increase is seen in ages 0-4 years and 5-17 years. Staying up to date on the COVID-19 vaccination remains one of the best ways to reduce the risk of severe illness, hospitalization, and death.
Individuals at higher risk for severe illness—such as adults aged 65 and older and immunocompromised persons—should receive two doses of the 2026-2027 COVID‑19 vaccine, spaced six months apart.
Be part of the solution - Make Real Change - help prevent homelessness in our community
The Pasadena Chamber of Commerce Foundation is reviving the community effort to alleviate homelessness in our community. Working with Friends in Deed, we are raising money to support the effort to prevent homelessness in the greater Pasadena area.
100% of funds raised will be donated to Friends in Deed to support their efforts to keep people housed.
You can find more information here: https://pasadenachamberfoundation.org/about
You can donate here: https://www.paypal.com/donate?token=T3OFLZ9DlmE5hEbtta6MaXXq6DzGFbOoyNkTSNBT4n84jiggy4Lbqu31h9n1rANT1uxXfg2wp7IKdtR_
We hope to engage the business community in our efforts. You can put a poster in your window, inform your customers about the initiative and donate to make areal difference in the lives of families at risk of homelessness.
LA28 Informational Webinars Open to Anyone Seeking Information on Vending, Tickets, Volunteering and More
You are invited to join LA28's Community Relations team for "First Friday's" webinars. Please use this link to register: LA28 Community Relations “First Fridays” Webinar Series.
As a reminder, these webinars provide high level updates on progress towards the 2028 Games. These are easy ways to listen in and hear the latest from our community relations team. Attendees have the opportunity to ask questions.
You are encouraged to share the information about the webinar widely. All registered guests will receive the Microsoft teams link the Thursday evening prior to the webinar.