Applications are now open for the 2026 Allstate Main Street Grants Program,
Presented in partnership with Hello Alice and GEN, this initiative will support up to 250 small business owners through a 12-week virtual Boost Camp accelerator focused on strengthening business foundations and setting up long-term growth. Participants will receive access to expert-led sessions, weekly resources, and a connected digital community.
In addition to the full Boost Camp experience, 100 participants will be awarded $20,000 grants to help fuel their next stage of growth. Click here for more info and to apply.
Pasadena Chamber Board Urges No Vote on LA County Sales Tax Increase
At its March meeting, The Board of Directors of the Pasadena Chamber of Commerce voted overwhelmingly to oppose LA County Measure ER which would raise the local sales tax rate by 0.5 cents. The tax is intended to raise money to support Los Angeles County's health department and services provided to LA County residents.
In opposing the measure, the Chamber Board noted the already high costs of consumer goods, as well as the current high prices related to increased gas prices and inflation generally.
The Board also noted the County's failed efforts to alleviate homelessness that are being funded by the most recent sales tax increase.
Though some funds will flow to the Pasadena Public Health Department, Los Angeles County has proven to be a very poor steward of public funds and very lax at any sort of oversight. Entrusting them with even more money seems foolish.

LA28 Informational Webinars Open to Anyone Seeking Information on Vending, Tickets, Volunteering and More
You are invited to join LA28's Community Relations team for "First Friday's" webinars. Please use this link to register: LA28 Community Relations “First Fridays” Webinar Series.
As a reminder, these webinars provide high level updates on progress towards the 2028 Games. These are easy ways to listen in and hear the latest from our community relations team. Attendees have the opportunity to ask questions.
You are encouraged to share the information about the webinar widely. All registered guests will receive the Microsoft teams link the Thursday evening prior to the webinar.
