Our Heart, Our Mission-At Altadena Talks Foundation (ATF), we stand as a beacon of hope and healing—committed to uplifting lives through disaster recovery, resilience, and lasting community support.
Community at the Core: We walk beside families facing unimaginable loss, helping them rebuild with dignity and strength.
Empowerment Through Education: From skill-building workshops to mentorship and scholarships, we open doors to brighter futures.
Rooted in Altadena: Our love for this community fuels grassroots programs that bring people together and create real, lasting change.
When the unthinkable happened on January 7, 2025, we showed up—not just with aid, but with compassion, commitment, and the promise that no family would face recovery alone.
With your support, we can continue to be the voice, the hands, and the heart that Altadena needs.
Let’s rebuild. Let’s rise—together.
Architectural
You’re invited to the Grand Opening of our new Goodwill SoCal Pasadena Retail Store.
The Pasadena Chamber of Commerce is compiling information that can be helpful to businesses during recovery and reopening after the Eaton Fire. We post up-to-date information as we become aware of it. Check back regularly as grants, loan information and other resources are evolving.
Visa Investment
Join us as Unbound Dance Studio celebrates their Chamber membership with a ribbon cutting! Festivities begin at 2:30pm, ribbon cutting at 3pm.
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